FRECKLEFACE HOME FRAGRANCE NAMED ON THE FEBE GROWTH 100 The UK’s fastest-growing founder-led businesses have been revealed in the highly prestigious FEBE Growth 100. Now in its fourth year, the ranking celebrates the people building the fastest-growing British businesses where founders remain at the helm. But it isn’t just a list. It’s a community. A celebration. A snapshot of the energy, ambition, and resilience that define the UK entrepreneurial scene. Founders on this list are making an impact, and FEBE is proud to champion them. Freckleface, based in Lincolnshire, has earned a spot on the prestigious list with a 40 percent CAGR and, notably, with cofounder Noah being its youngest member. Freckleface Home Fragrance was founded by Tara CarlileSwift in 2017, and her then 14-year-old son, Noah Carlile-Swift. What started as a simple kitchen-table hobby, making wax melts and candles to teach Noah about entrepreneurship, has blossomed into a beloved British brand, known for its natureinspired, artisan home fragrance and wellbeing products. Tara and Noah have grown Freckleface organically to include four high-street stores in York, Lincoln and Stamford and have a presence in over 900 garden centres and gift shops nationwide. With a remarkable year-on-year growth, the brand continues to expand, including successful collaborations with the RHS, Laura Ashley and most recently Historic Royal Palaces. Commenting on the announcement, founder Tara said: “We are so thrilled to be on the list, we are just a Mum and Son with a vision and a passion to bring artisan products to our high streets and with our amazing team, we are seeing this dream become a reality. We are proud to still hold true to the same values we established on the kitchen table from day one, and we can’t wait to see what’s next for Freckleface. Noah is still only 21 and being part of the FEBE community with like-minded entrepreneurs is amazing for him. Charlotte Quince, founder of FEBE, said,“The Growth 100 isn’t just a leaderboard – it’s a tribute to the founders pushing boundaries, taking risks, and building brilliant businesses against all odds.” For the full list and methodology, visit: www.febe.com POPCORN KITCHEN JOINS FORCES WITH THE FARM RETAIL ASSOCIATION B-Corp, Popcorn Kitchen has launched its eagerly anticipated alliance with the Farm Retail Association, a leading light within the UK’s bustling farm shop movement and a prominent voice within today’s vibrant indie shopping sector. In July 2025, The Farm Retail Association launched its ambitious #morethanfood movement geared specifically at raising awareness for real food, better ingredients, supporting the UK’s blossoming farm shop community and the local food economy, whilst taking a stand against ultraprocessed foods and mundane flavours. Today, ever greater numbers of food enthusiasts choose to pro-actively shop locally, supporting best-in-class suppliers, whilst enjoying a truly immersive, hands-on shopping experience that’s so very different from a typical supermarket outing. In and amongst the hero meats, fruit and veg, bakery and preserves there’s also a growing demand within farm shops for a number of small batch snacks and goodies that faithfully mirror farm shop’s non-negotiable ‘slow food’ movement values of good, clean and fair! According to Popcorn Kitchen spokesperson, Louise Monk, “Our best-in-class, hand-popped values are very much aligned with everything that the Farm Retail Association is seeking to champion; namely provide the perfect foodie setting for truly differentiated artisanal offerings to stand out and prosper. Our ongoing commitment to involving flavour marriages, best-inclass ingredients and clear sustainable values means that we are perfectly suited to foster ever closer ties with aspirational farm shops up and down the country.’” www.popcornkitchen.co.uk TIGER FEET APPOINTS WOLFENDEN TO ACCELERATE DIGITAL EXPANSION ACROSS UK AND IRELAND Leading UK partyware and greeting card wholesaler, Tiger Feet, has appointed Leeds-based digital agency Wolfenden to drive a bold new digital marketing strategy, marking the next stage of growth for one of the industry’s most established players. Founded in 1984 as Budget Greeting Cards Ltd, Tiger Feet has grown to become one of the UK and Ireland’s most prominent wholesalers in greeting cards, balloons, and partyware, operating a vast network of eight wholesale branches and an expansive e-commerce platform. The brand has consistently evolved to stay ahead of retail trends, most recently acquiring Paul White Ltd and Tiger Feet Party Ltd further reinforcing its dominant position in the wholesale market. With over 30 years of heritage and a commitment to value, Tiger Feet is known for its extensive and ever-growing product catalogue, exceptional service, and strategic vision to deliver quality, variety, and affordability to a national customer base. Wolfenden’s partnership with Tiger Feet began with a successful site migration and brand merger project. Off the back of this, the agency has been appointed to lead the charge on an all-encompassing digital strategy designed to build brand visibility, accelerate sales, and increase market share. Wolfenden will draw on its multi-channel expertise – spanning SEO, paid media, digital PR, UX and data & analytics – to connect Tiger Feet’s core audiences with its unrivalled product range and service offering. www.tigerfeet.com INDUSTRY NEWS 11
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