UNIVERSITY GAMES RECEIVE EXCLUSIVE WORLDWIDE DISTRIBUTION RIGHTS TO HANSEN RANGE In a Global Distribution Agreement, Hansen Games, Gift and Toy Company have partnered with University Games, granting them exclusive worldwide rights to distribute the complete Hansen product range. The Hansen range includes Hoberman Spheres, Fame Master models, handheld electronic games, Hansen-branded classic games, and a variety of distributed games and dolls. Select Hansen lines will be included in the 2026 University Games UK Catalogue, and available early 2026 in the UK. Bob Moog, President of University Games and John Hansen III, CEO of the John N. Hansen Company, jointly announced the global distribution agreement. Bob Moog explained the personal importance of this new agreement, “In 1985, when we started University Games, our first customer was John Hansen who started the John N. Hansen Co in 1947 as a gift distributor. John was my mentor as well as our first customer. At a time when games were still sold to department stores and the NY Stationary Show was Hansen’s biggest show, the two companies worked together to launch Murder Mystery Party games, the Aerobie and the 20 Questions game. John ordered the first 5,000 Murder Mystery Party games and he paid in 10 days so that we had money to pay the printer for the games. This generous gesture by John Hansen gave University Games its start. I worked with John until he died, then John Jr. and now John’s grandson, John Hansen III.” www.university-games.co.uk INDEPENDENT STATIONERY BRAND WINS AT 2025 STATIONERY AWARDS Independent stationery brand Under the Rowan Trees is proud to announce its win at the 2025 Stationery Awards, taking home the Best Online Retailer award. The results were revealed at the awards ceremony following the first day of the London Stationery Show. Recognising innovation, excellence and impact across the stationery industry, the Stationery Awards are judged by an independent panel of experts and receive entries from leading retailers and manufacturers across the UK and beyond. Founded by Danielle Stanley, Under the Rowan Trees began as a hobby in 2015 and has since blossomed into a thriving online shop and community for stationery lovers, known for its curated selection of journaling supplies, creative subscription boxes and its signature personal touch. “As a teeny tiny business, I was shocked to be a finalist for the Best Online Retailer category, and I still can’t believe we won!” said Danielle. “Under the Rowan Trees has grown and changed over the last 10 years, as have I as a business owner, and I’m so proud that I’m able to show that us little guys can be just as amazing (if not more so) than the big brands with huge teams and deep pockets” Danielle also expressed heartfelt thanks to the Under the Rowan Trees community, “I want to say a huge thank you to everyone who has helped us to get here, including my team, the brands we work with, the business support community and most importantly, to our customers who support and champion us every day.” Under the Rowan Trees continues to lead the way in independent stationery retail, offering sustainable, joy-filled tools for journaling, planning, creativity and self-expression, all from their charming HQ in rural Northumberland. www.undertherowantrees.co.uk BULLDOG LICENSING ANNOUNCES MULTIPLE DEALS FOR BULLSEYE As the iconic darts game show Bullseye prepares to make its triumphant return to ITV, Bullseye licensing agent Bulldog Licensing has announced an equally impressive boost for the Bullseye brand as it welcomes not fewer than four new licensees – with many more on the way. The newest partners for the top-scoring brand are Rose Marketing for chocolate gifting and confectionery gifting, Blues Group for dress-up and dress-up accessories, Themed. co.uk for wall stickers, murals, prints and LED wall art, and Penguin Michael Joseph for an Official Bullseye Quiz Book. Rose Marketing, a company that brings novelty and fun to confectionery, is planning a licensing and brand partnership that will bring Bullseye to a fabulous selection of themed sweets for confectionery fans of all ages. The first products – two gift boxes containing strawberry-flavoured gummy ‘Bullseyes’ and beer-flavoured gummy ‘Pints’ – will arrive in the UK later this year to coincide with the Christmas selling period. The packaging will feature the Bullseye logo and much-loved mascot Bully. Blues Dress-up is the newest division of bespoke apparel collection designer Blues Group. It delivers innovative, marketleading costume collections, with a strong commitment to sustainability, for women, men and children. The new Bullseye dress-up and dress-up accessories range for the adult market features both Bully and dartboard-themed costumes (with Velcro balls for the board!), an iconic Bully darts shirt, complete with character gloves and head, and even a rideon costume that makes it look as if Bully is giving the wearer a piggyback. Launching online in September, the range is ideal for parties, events or even a fun night out watching the darts! www.bulldog-licensing.com 10
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