Industry news Find out about all the latest from the fashion accessories industry in our regular news roundup CHLOBO PARTNERS WITH BALI SEA TURTLE SOCIETY ON NEW COLLECTION ChloBo, the renowned jewellery brand, has announced its partnership with the Bali Sea Turtle Society (BSTS), a non-profit organisation dedicated to the protection of sea turtles and their habitat on the shores of Bali, Indonesia. BSTS, founded by Balinese conservationists in 2011, works closely with local communities to implement “Community-Based Conservation” programs that empower and educate people on the importance of sea turtle protection. Their mission is to rescue, rehabilitate, and release sea turtles. In support of this vital cause, ChloBo is donating 10 percent of all sales from its Sheltered Glow bracelet and necklace both featuring a turtle charm, symbolising protection, resilience, and longevity to the charity. This initiative allows customers to make a meaningful impact while embracing the spirit of giving back to nature. ChloBo’s SS25 collection, Treasures of Bali, honours the island’s beauty, spirituality, and craftsmanship. Inspired by Bali’s serene landscapes and traditions, the collection celebrates 20 years of meaningful jewellery with intricate designs reflecting protection, balance, and transformation – themes that resonate deeply with the mission of BSTS. By purchasing the Sheltered Glow pieces, customers will directly help fund BSTS’s efforts in rescuing and protecting sea turtles, ensuring future generations can continue to witness these majestic animals thriving in their natural habitat. Bali Sea Turtle Society is a non-profit, non-governmental organisation focused on protecting sea turtles in Bali, Indonesia. Since 2011, BSTS has been working with local communities to safeguard these endangered species and their nesting sites through conservation programs and educational initiatives. For more information about BSTS, visit www.baliseaturtle.org. To shop the Treasures of Bali Collection and contribute to the cause, visit www.ChloBo.co.uk RESEARCH SHOWS THAT HUMAN EXPERIENCES COULD UNLEASH £100 MORE PER CUSTOMER SERVICE ENQUIRY New research from Ventrica has revealed the revenue benefits for brands that invest in providing emotive customer experiences (CX) that consumers want. The company surveyed over 2,000 UK consumers and found that over the last 12 months, only 4 per cent of positive experiences were delivered by AI and only 18 per cent were a combination of AI and human interaction. Furthermore, only just over half (53 percent) found chatbots to be a successful means of resolving enquiries, significantly lower than calls (87 percent). This is leaving UK brands at risk of losing out on potential revenue opportunities, with the survey finding consumers would be willing to spend up to £100 more on a brand in the future, following a positive experience. This figure doubles among 18 to 34-year-olds, with the median additional spend being between £100 and £199. Key findings from the research include: • 87 percent of luxury shoppers would make repeat purchases after a positive customer service experience. • 39 percent would make multiple purchases (compared to just 20 percent across other sectors) after a positive experience. • A positive customer experience results in an average £100 additional spend with the brand, per enquiry. • However, this sector also reported the highest customer churn rates. Poor customer experiences could lead to the loss of 33 percent of customers. • 52 percent of Luxury Retail customer service interactions were reported as negative –the highest of all sectors. The survey shows that combining AI with human customer service has the most potential for a positive impact for Luxury Retailers. While just 23.4 percent of positive customer experiences were delivered by a blend of AI and human support across UK consumer sectors, this number jumps to 39 percent in Luxury Retail. Iain Banks, CEO of Ventrica, said, “Rather than seeing customer service as just a cost centre, brands should recognise it as a powerful driver of revenue and loyalty. Our research highlights that when customers receive fast, empathetic, and emotionally engaging support, they develop a stronger connection to the brand, leading to increased loyalty and higher spending.” 4
RkJQdWJsaXNoZXIy MTA0NTE=