61 TOP DRAWER PREVIEW DESTINATION DESIGN Top Drawer A/W25 returns to Olympia London as a vibrant hub for contemporary design, product discovery and retail inspiration IN BRIEF: WHO: Top Drawer, www.topdrawer.co.uk WHERE: Olympia London WHEN: 14-16 September, 2025 Step into the ultimate design-led retail experience as Top Drawer A/W25 returns to Olympia London this autumn, transforming the capital into a vibrant hub for contemporary design, product discovery and retail inspiration. With its signature blend of expertly curated collections, trend insights and dynamic show features, Top Drawer continues to be the definitive destination for tastemakers and buyers who demand the best in design. Curated, contemporary, and design-led At the heart of Top Drawer is a commitment to curation and quality. Every exhibitor is carefully selected to ensure a marketplace characterised by originality, craftsmanship and a design-led ethos. Across eight expertly curated sectors – Home, Gift, Fashion, Greetings & Stationery, Play, Food Emporium, Wellbeing, and Launchpad – you’ll discover products that set trends, tell stories, and resonate with today’s discerning consumers. Where inspiration meets commerce More than a trade show, Top Drawer is an experiential journey designed to connect design-led brands with global buyers seeking fresh, contemporary collections. With over 10,000 premium retailers expected each year, spanning independent boutiques, department stores, online retailers, and design-savvy multiples – Top Drawer is where the industry’s future bestsellers are discovered. Key show features to elevate your sourcing experience Better Trends Curated by industry experts, The Better Trends Co. is your essential guide to what’s next. Immerse yourself in three trend stories – crafted exclusively for Top Drawer – showcasing the colours, materials, and themes that will shape the upcoming season, tailored to suit you. Expect immersive installations and live presentations that translate trend insights into actionable inspiration, helping you stay ahead of the curve. Spotlight Awards Celebrate design excellence at the prestigious Spotlight Awards, where the most innovative and design-led products from across the show are recognised and honoured. Handpicked by an expert judging panel, these awards shine a light on creativity, originality, and commercial potential, guiding buyers towards standout products that will elevate their retail offering. An immersive, design-led experience Top Drawer A/W25 is more than a marketplace – it’s a community of creators, curators, and retailers united by a passion for design. With its contemporary, aspirational tone and design-led focus, Top Drawer invites you to explore, connect, and be inspired. From emerging talents to established favourites, from trend forecasts to unforgettable networking opportunities, Top Drawer A/W25 is your essential destination for everything design-led. As one The Art File put it, “We love Top Drawer because it’s the first show of the year, perfect for launching new products and getting instant feedback from retailers. The show is wellsupported, attracting independent retailers, national accounts, and international buyers. It’s beautifully organised and balanced, making it ideal for showcasing high-quality products. If you want to reach top retailers, this is the show to be at.”
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