34 CME JEWELLERY T: +44 (0)116 283 2240 www.cmejewellery.com Consumers like originality and the thought of supporting locally, and they genuinely care about the origins of their products, so seizing any opportunity to share such information is highly advantageous. Are you active on social media? How is this important for the business? With us selling mainly online, social media is a great way to keep in touch with our audience and share updates on new lines, campaigns and collaboration opportunities. Do you have any advice for new businesses starting out in the world of gifts? Make your products unique – this can be done without a high price tag by adapting standard products and personalising them to make a wellrounded brand experience. For instance, adding a charm to a standard bracelet, picking a unique chain with a pendant and so on, the latter of which many retailers do. Silver is a precious metal product that people perceive as valuable and special but is also highly affordable. Make a spectacle of this unique feature and ensure they are aware of the less valuable imitations. Another important thing to bear in mind is effective marketing and knowing your audience inside and out; envision your audience members, locate them and join them in their spaces. What can we expect in the future from the company? One thing to watch out for soon is the launch of a new website, which will allow for a quicker, more intuitive experience. We’re also looking into new ranges of packaged bundles, featuring bestselling products which will appeal greatly to gift shops. With nearly 50 years of experience behind us, we’re here to be trusted and relied upon. We want to be a go-to resource to help in building your business.
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