COMPANY PROFILE 13 they can order little and often rather than having to commit to large orders that will tie up their cash flow. We’re focusing on popular designs and best sellers to help sell-through for our retail customers and making sure we keep good stock levels of these pieces that we know are evergreen best sellers. How do you view the future of independent retail? I think for retailers to stay relevant, they will have to offer something extraordinary to their customers. We’re experimenting with piercing parties for our trade customers so they can offer their customers something different – an event with earrings at its core that brings in other local businesses for collaboration. This kind of event will become more common for the more successful stores as they look to create experiences that can’t be replicated online. Are you active on social media? How is this important for the business? Social media is essential for showcasing our jewellery and connecting with both our end customers and trade partners. Our Instagram and TikTok channels help visualise the styling possibilities of our pieces and demonstrate how they can be layered and stacked for the perfect curated ear look. It’s also where we highlight our sustainability credentials and share behind-the-scenes glimpses into our design process. Do you have any advice for new businesses starting out in the world of gifts? I feel that to be successful in retail, you need to offer something different – an event, an experience, something that stands out from the norm. This will make you stand out in a difficult retail environment. Focus on what makes your brand unique and don’t be afraid to carve out your own niche rather than following the crowd. What can we expect in the future from the company? Scream Pretty has an exciting year ahead! We’re focusing on our collections for Christmas with quirky, stand-out pieces that will be popular conversation starters. We’re continuing our focus on the curated ear, stacking and styling, and collectible pieces that our customers will want to come back for again and again. Scream Pretty offers an excellent opportunity for retailers looking to stock edgy, sustainable jewellery that appeals to fashion-forward customers. The flexible ordering options and focus on quality at accessible price points make us an ideal partner for independent gift boutiques looking to differentiate their offering. SCREAM PRETTY www.screampretty.com
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