12 current? Do you follow trends? We definitely keep up-to-date with trends, but we prefer style over trends. A stylish piece won’t date and should last you a lifetime, whereas trends come and go. We do like to create unusual pieces that make people stop and consider them, like the Vegas Baby Necklace or the Rebel Collection, but these pieces still remain timeless in their appeal. What sets you apart from your competitors? For our trade customers, we’re very proud to have amazing customer service – we respond quickly, deliver quickly, and have a fantastic website. Our trade customers can place small orders often, which helps with their cash flow and lets them try collections to see what resonates with their audiences. The quality of our jewellery is incredibly high for the price points we’re charging, making us both accessible and premium. We’re also a go-to destination for customers looking for information and education on stacking and layering. It’s something we’ve been developing in our content over the past year; for those who don’t know what earring to put where – we’ve got them covered with a plethora of educational content showing all the tips & tricks, how to curate different looks as well as inspiring others to achieve looks they may have felt weren’t possible. What are some stand-out moments since the company launch? We’ve won Emerging Jewellery Brand of the Year, and Spring Fair’s Best in Collection Award this year. We’ve been seen by many celebrities and influencers and are often requested for press and fashion shoots. These moments of recognition have really validated our brand direction and design ethos. How are you finding the current climate in the UK? Is it affecting business? The current climate is challenging, and I think retailers are finding the sales environment very hard right now. We’re trying to support them by keeping our minimum order values low so
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