37 COMPANY PROFILE SCOTTISH FINE SOAPS T: +44 (0)1324 573 402 www.scottishfinesoaps.com remains an important communication channel within our digital marketing strategy to showcase our products and especially with this brand refresh, to really tell the story behind it. For many, social media channels are the first point of contact with a brand, so we must show off our ‘shop window’ in the best way possible. Our social channels are a key part of our brand strategy with the objective of building brand awareness and driving traffic to our ecommerce website. What can we expect in the future from the company? This brand refresh opens a new chapter for Scottish Fine Soaps. Customers can expect us to continue our focus on sustainability, quality and the Scottish identity of the brand, with further new ranges and updates in the future. We have two new flagship product ranges, Oakmoss and Wild Heather - paying tribute to the brand’s deep-rooted Scottish heritage. Available from the beginning of March, the new Oakmoss and Wild Heather products are a natural evolution from the brand’s highly popular and multi-award-winning Sea Kelp range. Available to buy as Hand Wash, Body Wash, Cleanings Bars and Hand Creams, both ranges are inspired by the wondrous magnitude of Scotland’s wilderness and are expertly crafted using the finest Scottish extracts which are sustainable foraged or farmed in Scotland. The Oakmoss range is designed to bring an earthy, crisp and calming scent to everyday lives. Inspired by the ancient Scottish woodlands, expect pine-like cedar to awaken the senses, while an aromatic breeze of oakmoss, patchouli, cedarwood and amber nourishes your soul. Infused with the natural antioxidants of Scots Pine and Rowan tree extract, this woody, mossy, unisex range is made using a 100 percent natural fragrance.
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