43 SPRING FAIR TRENDS TALK Gift Focus and Attire Accessories Editor, Louise Prance, took part in the judging panel of Spring Fair’s new Pitch Live Gift session, read on to discover the winning pitch! Pitch Live Gift Focus Editor Louise Prance attended Spring Fair and took part in the new Pitch Live Gift session on the Trends Talk stage, which drew an excited audience for the Dragon’s Den-style pitching session dedicated to discovering innovative new products. The judging panel, also comprising Jade Newman, Key Account Director at Spring & Autumn Fair and Prita Aurora Crowe, Co-Founder of Lark London, watched on as brave exhibitors Willsow, Ducky Zebra and Go On Make Me presented new and innovate products. Willsow showcased its plantable seed card books, stating: “We embed our books with roughly 500 seeds from carrots, lettuce, dill and parsley. Our aim is to educate children that everything grows in different shapes and sizes.” Ducky Zebra launched just over two years ago following frustration in gender stereotypes in children’s clothing, with the children’s clothing celebrating confidence, kindness and joy. Finally, Go On Make Me debuted its Oyster Catcher, a build-able paper bird that’s designed to get kids off screen. “We want to promote playfulness, it’s a trophy product.” Congratulations to the chosen winner – Ducky Zebra! Ducky Zebra Founder, Sally Deer, said: “Winning Pitch Live is a huge achievement and I’m really happy. I’ve opened up 10-year accounts and I also got several new genuine connections and leads – I’m absolutely buzzing! These accounts range from children’s retailers who are experienced at buying childrenswear, but also very successful gifting shops, who have never tried baby clothes but saw our range and love it so much they decided to introduce it as a product type, which is exciting.” MEET THE FINALISTS Willsow, www.willsow.com Willsow are the creators of the first ever plantable children’s books! Once you’ve read the stories you can plant the pages or the entire book to grow the main character. The books are created to leave the least impact to the earth and the best impact to the reader/grower. Go On, Make Me, www.goonmakeme.com Go On, Make Me designs and sources sustainable new innovative dexterity toys and gifts that are attractive and compelling to children and adults alike, providing a much needed diversion from phone and computer screens. Designed to encourage creativity with a modest challenge and the need to focus on physical interaction, creativity, satisfaction and fun are at the very heart of the products. Turn the page to read more from the Sally Deer, Founder of winning company Ducky Zebra…
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