Gift Focus inc Attire Accessories - March/April 2023

COMPANY PROFILE 107 Tell us about your product offering. It’s now quite extensive. We’ve got a collection of over 80 ready reading glasses in 6 reading strengths and 50 sunglasses styles. Our range includes bold statement frames, eye popping colour to everyday ‘go with anything’ tortoise and black frames. In 2022 we also launched our new ECO collection of reading glasses frames made from recycled water bottles. This has now been extended to our sunglasses collection, which is proving popular. A typical reading glass customer can be between 40 and 80 years old so we offer a comprehensive range which is suitable for gift shops, fashion boutiques, department stores, lifestyle stores, garden centres, pharmacies as well as online. What are your most popular products? It depends on the customer base but our Eco reading glasses are selling well, in addition to the more contemporary statement reading frames like Hockley and Ealing. Think bold and eye catching. Glasses chains are very on trend and we’ve just introduced new chunky chains as well as modern metals with an RRP of £13. This range sold well at the Spring Fair. Our RFID blocking credit card wallets sell exceptionally well (they make a great gift) and are now made from recycled post-consumer materials with a new matt finish. We keep refreshing the designs to keep the offer interesting. Have any styles taken you by surprise with their popularity? Of course! The heavier looking statement frames have become more mainstream now and hence popular. We tried these a few years ago and whilst sales were okay, it’s only over the last 6 months that sales have taken off. I must admit that what used to be a larger frame is now looking small! Our I Like Birds® licenced range of premium readers with birds on also sells well particularly in garden centres. In addition to glasses and RFID wallets we’ll be launching I Like Birds® glasses cases at Harrogate Home & Gift.