Gift Focus inc Attire Accessories - January/February 2023

PURE LONDON CHAMPIONS SUSTAINABLE FASHION At the next edition of Pure London, from 12th – 14th February 2023 at Olympia London, sustainability will remain at the fore with the launch of Purely Sustainable, a dedicated destination showcasing a carefully curated selection of conscious exhibitors leading the way in addressing their environmental and social impact. Entirely unique to Pure London, Purely Sustainable uses the United Nations Sustainable Development Goals (SDGs) to assess the impact of all exhibitors, who must demonstrate that they are tackling specific key issues in order to exhibit within the destination. 2018 saw the launch of Power of One® at Pure London, an initiative designed to empower retailers and suppliers to take small steps towards changing the impact of fashion. Pure London has continued to develop this initiative by informing exhibitors of the challenges facing the industry and how to take steps to overcome them, curating a rich programme of expert speakers to tackle the issues in lively discussions and by taking practical steps to become a more sustainable event. The new Purely Sustainable destination will continue to raise the profile of ethical and sustainable fashion across the entire event, helping lower the industry’s carbon footprint and invest in a better future. Showcasing sustainable brands and ethical designers with a story to tell, it has been launched to help the fashion community navigate this growing priority, push for progress, and support the industry in its sustainability journey. Highlights from the destination include Camper, FIKA, Denim Star®, Anema, Les âmes d’Ida, Ochre Cashmere, Critically Endangered, and Nila Rubia. Gloria Sandrucci, Event Director at Pure London says, “The fashion industry is rightly being challenged to become more sustainable and the global ethical fashion market is expected to grow from £5.18 billion in 2019 to £6.73 billion in 2023, an increase of 30%, so it is imperative for us to introduce a new destination to Pure London this February that brings together and champions brands that prioritise sustainable production and ethical standards. As we continue with our Power of One® initiative, the theme will run across the event through our exclusive and diverse speaker presentations, the comprehensive information and support available to brands, and the way we organise the show.” 8