ROYAL HORTICULTURAL SOCIETY AND SURFACE VIEW LAUNCH NEW PRINTS FOR CHILDREN’S MARKET Continuing its successful partnership with online interiors brand Surface View, the Royal Horticultural Society (RHS) has announced the launch of a new collection of flora and fauna-themed prints that can be used for decorating children’s bedrooms and play areas. The prints are based on specially created designs from the RHS children’s style guide, which develops designs inspired by artwork from the RHS Lindley Collections, the world’s finest collection of botanical art. The Surface View service allows the prints based on these designs to be customised, cropped and scaled to customers’ exact specifications to illustrate a wide range of home interior products, from murals, canvases and wall hangings to ceramic tiles and much more. There are three collections in the Surface View RHS children’s range: the I Bug You collection; Flower Power; and Trees & Leaves. These designs work with existing furniture and décor pieces to create a fresh feel in a child’s bedroom or play area on art prints, roller blinds, wallpaper murals or other decorations. All three collections are available now at the Surface View website. These new prints join the existing Surface View RHS collections for the adult market: Floral Illustrations & Studies; Gardens; and Fruit and Vegetable Illustrations & Studies, again inspired by the RHS Lindley Collections. Surface View, says: “Once again the vast store of delightful RHS botanical artwork has inspired some truly glorious additions to the Surface View catalogue. These three collections make excellent use of the RHS Children’s Style Guide; I am certain that these fun, colourful prints will delight children everywhere.” www.rhsorg.co.uk PENTEL APPOINTS JOHN COTTERELL INTO SALES TEAM Pentel has appointed industry veteran John Cotterell to manage its sales territory from Staffordshire to the Channel Islands, encompassing south and mid-Wales, south-west England and much of the M40 corridor. John joins Pentel following the recent retirement of longstanding Pentel territory manager Sally Evans. With over 40 years’ experience John has extensive knowledge of the stationery industry and writing instruments in particular, gained through territory and national account manager roles with Stabilo, Esselte and, latterly, Pilot. During his four decades in the industry John has managed accounts within most sectors of the industry including education, wholesale, dealer groups and independent retailers. Asked what appeals most about his new role with Pentel John says, “I extremely happy to be joining Pentel – a very strong brand associated with quality products that I’ve known for many years during my career in the industry.” He adds, “I firmly believe in the adage that ‘people buy from people’ and Pentel continues to demonstrate its commitment to customers by maintaining a sales team to call upon and support retailers and dealers. Fewer and fewer brands provide this level of face-to-face support, but I believe it’s vital to meet in person, not only to present new products and promotions, but also to discuss our latest initiatives - such as plastic-free packaging and new merchandising - as well as to acquire a first-hand understanding of the challenges our customers face and the opportunities we can help them develop. I’m looking forward to meeting new customers and, of course, to catching up with many I’ve known for years.” Graham Craik, Pentel Director of Sales UK and Ireland, said, “We are absolutely delighted to welcome John to Pentel. He is a well-known and respected figure within our industry and with his experience and knowledge I have no doubt that John’s appointment will help take the Pentel brand forward and further strengthen our team, while continuing to demonstrate our ongoing commitment to the independent stationery channel.” www.pentel.co.uk INDUSTRY NEWS 9
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