ASSAY OFFICES REPORTS ENTHUSIASTIC TAKE UP OF PLATINUM JUBILEE HALLMARK Assay Offices has reported an enthusiastic take-up of the additional Platinum Jubilee Hallmark and the British Hallmarking Council (BHC) and National Association of Jewellers continue to promote the new HALO (Hallmarking Awareness and Learning Online) Award. Over 85,000 platinum jubilee marks have been applied already and there are still almost six months left to add this special commemorative Mark, adding value to items made in this historic year. The historic royal Mark has been widely applied and is still in demand. It can be used as part of the hallmark on any precious metal. Doug Henry, Assay Master for Birmingham said: “Demand has been steadily growing since the launch last November and the key June celebrations have increased the awareness and popularity of the mark. We have seen some spectacular high ticket items, specially commissioned for the Jubilee, but the mark adds value to the simplest item and we have applied it to lockets, picture frames and wedding rings amongst many other anniversary and commemorative pieces. The platinum jubilee is a unique event in British history and the commemorative hallmark is a lovely reminder of the special occasion to enhance the sentimental value of an individual item of jewellery.” In 2021 the British Hallmarking Council made available a digital Dealer’s Notice (Dealer Notice B and brief explanatory film which can be downloaded here for use on websites and social media. The National Association of Jewellers is strongly supporting the new Hallmarking Awareness and Learning Online (HALO) initiative which has already prompted a fresh approach to explaining the hallmark by some jewellers. Coupled with the Assay Assured scheme operated by Edinburgh Assay Office a drive to improve consumer understanding of the hallmark and therefore reassert its importance and added value has begun. In order to maintain the momentum, the application date for entries for the HALO Award has been extended until 16th September and jewellers are encouraged to enter. The Award will be presented at the industry’s Benevolent Society Ball in December. www.naj.co.uk/halo MISS MILLY CELEBRATES A DECADE IN BUSINESS Autumn Fair 2012 saw the launch of Miss Milly. It was the beginning of a fantastic decade of building a British brand that has become a favourite of many gift retailers. And Autumn Fair 2022 sees the team celebrate that achievement with existing and new customers at the show offered the chance to spin the sparkly wheel and win jewellery goodie bags and discount vouchers. You’ll find Miss Milly on stand E65 in Hall 7. Launching during the double dip recession of 2012, Sarah Watmore, Founder of Miss Milly, quickly made a mark on the industry at a time when most suppliers were just that; suppliers and not brands. With hard work, determination, and a handy marketing background, Sarah built the business to the success it is today, celebrating its best year of financial performance alongside its tenth birthday. And to round it up to a neat trio, Sarah also celebrates her 50th birthday in Autumn Fair week. If you have not yet tried Miss Milly, you can do so for just £100 with no minimum order quantities allowing you to select exactly what you need. Three styles of branded packaging to suit different budgets are available as are acrylic display stands. Register on the easy-to-use website for trade pricing or give the friendly team a call. www.missmilly.co.uk INDUSTRY NEWS 123
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