65 COMPANY PROFILE EPE International Limited T: +44 (0)844 800 8055 www.epeinternational.com red and white Heritage range. The Classic Edition Pour Over Set offers an elegant, yet equally convenient alternative to the single serve cup – perfect gifting for coffee lovers. Have any styles taken you by surprise with their popularity? Whilst assurances of quality and functionality are key, great ‘statement’ design that looks elegant and contemporary is helping drive the market for coffee machines as well as encouraging consumers to upgrade to more premium-branded appliances. How do you keep your designs fresh and current? Do you follow trends? British kitchens are all about practicality – with access to the right gadgets for quick and convenient use. We have seen consistent year on year sales growth as more and more discerning consumers are buying high tech quality bean to cup and filter coffee machines that not only fit with the minimal, fuss free design of the kitchen but also deliver great tasting coffee at the touch of a button. What sets you apart from your competitors? Melitta’s heritage plus our reputation for high-quality, high functioning coffee products, which provide great value for money. How are you finding the current climate in the UK? Is it affecting business? We have seen sustained demand for coffee machines in general but particularly across the bean to cup and filter coffee categories. Both highlight the trend for simple to use, no fuss, quality coffee at the touch of a button. What’s more, as more and more people are opting for hybrid working, consumers are wanting to create the best ‘live/ work’ experience possible - and that includes great tasting coffee. How do you view the future of independent retail post-pandemic? There is certainly still a role for independent retailers as consumers want to encounter that real-life experience. Our partnership with EPE International allows us to gain an even wider distribution of quality retailers which we very much favour. Are you active on social media? How is this important for the business? Absolutely! We have a very active social media presence, especially on Instagram (@melitta_uk), which allows us to post regular, engaging content as well as partner with relevant influencers who regularly review our coffee machines. What is the outlook for this market? The UK’s appetite for coffee continues to go from strength to strength, so the outlook for the market is extremely positive.
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