Gift Focus inc Attire Accessories - July/August 2022

62 When did you launch and why? Melitta is part of the family-owned Melitta Group, which has been providing coffee enjoyment in the home for over a century. Melitta launched in the UK in 2018 to provide consumers with wider access to its array of premium coffee products including: bean to cup machines, pourover manual coffee brewers, coffee filters and accessories. Following its success, Melitta UK launched its first ecommerce shop in 2019 @melitta.co.uk – an online consumer facing platform showcasing its entire range of premium coffee machines, pour overs and accessories. This was created to give consumers a convenient and easy one-stop retail experience. The eShop features all products stocked by Melitta’s® external retail partners plus the added bonus of purchasing ‘exclusives’ such as the retro look Melitta® Aromaboy® filter coffee machine – only available at melitta.co.uk Tell us about your product offering. The Melitta brand stands for a skilful combination of tradition and modernity aimed at providing special coffee enjoyment in tune with the times. For over a century the Melitta group of companies has repeatedly revolutionised the preparation of the popular hot drink: from the invention of the paper filter in 1908, the first ground and vacuum-packed coffee in 1962 and the launch of the first electric filter coffee maker in the German market in 1965 to the patented AromaPor® paper. In addition to providing assurances of quality and functionality, Melitta is very much about great ‘statement’ design that looks elegant and contemporary. Take for example Melitta’s premium range of bean to cup coffee machines which have the prestigious Quiet Mark

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