135 BUSINESS Premium products Looking to push your store or boutique into the premium market? Experts from Chrono24 reveal what luxury items to buy The appeal of purchasing luxury items is undeniable, and for many buyers, it is important to make the right decisions about what to buy. Considering that celebrities and social media stars have a significant impact on the world of luxury goods, it is important to recognise which items will remain as an investment for any buyer’s wardrobe. Experts at Chrono24 have revealed a buyer’s guide for the most desired luxury items for anyone wanting to splurge or invest in luxury and designer goods while making sure their item lasts a considerable amount of time and is sustainable in terms of investment and wear. Watches Not only is a luxury watch an excellent way to express personal style, but it is also one of the most popular ways of making, at times, significant amounts of profit. Similar to buying luxury cars, a watch can see depreciation in value for a few years after purchase to then later regain and increase price value due to the demand for the premium item and its rarity. This is a big bonus for buyers when seeking out their next investment watch as they know more likely than not – they will see their money increase years down the line after selling. Some of the most popular luxury watch brands to consider are Rolex, Omega, Patek Philippe, TAG Heuer and Cartier – all of which provide watches that hold significant amounts of investment value as well as deliver tremendous craftsmanship. Another benefit of possessing a luxury watch is the ability to create a family heirloom which can be passed through generations, building character and can give overwhelming sentimental value as years go on should the watch be cared for accurately. Handbags Handbags are forever a staple in any fashion lover’s wardrobe, but the quality of the item will hold all the power in terms of lasting a lifetime. When buying a luxury handbag, it can be challenging to know which designer or brand to go for as there are so many beautiful choices which is why it’s important to do some research and figure out which
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