Gift Focus inc Attire Accessories - July/August 2022

Industry news Find out about all the latest from the fashion accessories industry in our regular news roundup SCREAM PRETTY UNVEILS FOURTH DESIGN COLLABORATION WITH MAKE-UP ARTIST HANNAH MARTIN British jewellery brand Scream Pretty has unveil its fourth design collaboration with make-up artist Hannah Martin. Having launched in with 18 pieces across two drops, Scream Pretty x Hannah Martin Bridal has been designed by Hannah and Scream Pretty to bring playful accents to any occasion outfit. The collection features delicate tennis-chain waterfalls, pearl details and art-deco inspired motifs crafted from recycled sterling silver, and gold-plated recycled sterling silver. Hannah says, “My first taste of designing was my wedding rings and I’ve always dreamt of creating my own collection. We’ve been building to this bridal capsule since I launched my first range with Scream Pretty so to finally unveil what we’ve been working on is amazing. The new collection compliments our previous designs, whilst adding more classic touches that will work perfectly for weddings, parties and everyday jewels. “With all our collections, this one is designed so pieces can be mixed and matched, each style centres around the classic duo of ‘diamonds and pearls’ but we’ve bought in playful twists with pink opals and pretty flower studs for luxe wearable glam.” The first drop marries lustrous opulence with floral flourishes. The ‘Pearl Huggies’ and ‘Pearl Ear Cuff’ are adorned with tiny pearls interspersed with diamond like cubic zirconia, whilst the ‘Art Deco Star Drop Earrings and Necklace’ make a perfect matching set. The ‘Waterfall Pearl Stud Earrings’ designed by Hannah for ultimate dance floor sparkle are true showstoppers with the ‘waterfall’ designed to fasten in front or behind the ear for an alternative look. Sparkling Flower and Teeny Flower Studs add intricate accents that can be worn in piercings across the ear for a dainty curated look. The second drop takes inspiration from timeless vintage silhouettes. The ‘Tennis Chain Teardrop Earrings’ offer a modern twist on the classic teardrop shape, whilst the ‘Pink Opal Huggies’ bring soft pastel tones to the collection. Highlights for this drop include the ‘Pearl Heart Locket Broach’ a completely new shape for Hannah and Scream Pretty, and the complimenting ‘Framed Heart Drop Earrings’. Elsewhere the ‘Pearl Ear Climber Studs’ are designed to look like the milky way. All earring styles are made from recycled sterling silver and goldplated recycled sterling silver. THE HOLIDAY SHOP LONDON REBRANDS AS GO EMU, AND LAUNCHES NEW PRODUCTS Go Emu, formally known as The Holiday Shop London, has rebranded and is launching a new range of colourful, practical, lifestyle accessories and continues to move towards its goal of using 100% recycled materials or materials from sustainable sources. Go Emu is crazy about colour, travel, family and sport and has combined all four to create a vibrant range of exclusive travel, sport and leisure accessories designed to make life easier, packing lighter. Products are increasingly sustainable and include quick-drying towels made from 100% recycled plastic bottles, dry bags, stylish cross body bags and totes, caps, ‘keep-it-safe’ body belts, wallets, air loungers and unisex, UV400 folding sun glasses. Many items are also ideal for the gym, jogging, cycling, riding, sailing, paddle boarding, walking and everyday life. All products are exclusively designed in the UK by Go Emu, are light to carry, easy to wash, don’t take up much space when packing, are easy to identify, most are vegan friendly, many are waterproof and all offer great value for money. Go Emu continues to expand and innovate and is launching a new two-tone colourful Open Tote bag plus a new ‘Up Funk’ Collection of Holdall Dry Bags and Arrow Towels. It is also launching some existing products in new exciting colour combinations and its new Sunglasses, Arrow Towels and Air Lounger inner tubes are now made from 100% recycled plastic. The unisex 20L and 40L vegan friendly, holdall dry bags are bags for life and are perfect for carrying sports kit, taking to festivals or going away for the weekend. They are available in 4 striking new funky colour combinations of red/turquoise, khaki/pink, blue/orange and dark pink/yellow whilst the original ‘classic collection’ has new colour combinations available too. 118