Gift Focus inc Attire Accessories - March/April 2022

GIBSONS TEAMS UP WITH ONE TRIBE ON CLIMATE ACTION INITIATIVE As part of its sustainability mission, the 100-year-old familyowned jigsaw puzzle and board game company, Gibsons, has announced that it has joined forces with One Tribe, the certified B corporation whose digital platform enables them to help fight the climate crisis. For every order that is placed through their website, they will make a donation to protect 100sqm of rainforest, in turn reducing their carbon footprint and helping to save our planet. Gibsons decided to collaborate with One Tribe due to its work spanning far and wide, such as protecting Amazonian rainforests, biodiverse habitats, indigenous communities and endangered species. This work is 76 times more impactful than planting a new tree – for example, planting 1 tree absorbs 53.1 kilos of carbon by 2030, yet protecting 20 trees absorbs 3900 kilos of carbon by 2030. This is so important for the future of our planet. Rainforests are the lungs of our planet because they store and remove CO2 from the atmosphere. However, they are constantly being cut down for agriculture to provide for the meat industry and mining, oil and gas extraction. Planting new trees is fantastic for the long term, but protecting the rainforest is much more effective for the present state of our planet. You can read more about the impact of deforestation here. For every complete order placed at, Gibsons make a donation to One Tribe, which in turn saves 100sqm of the rainforest, protecting five trees. You can view the Gibsons Impact Page, which tracks the difference they are making through the number of acres saved, trees protected and tonnes of CO2 stored, thanks to the purchases their customers make. One Tribe works by connecting websites with rainforest protection charities through their platform, such as Rainforest Trust UK. GOVERNMENT ANNOUNCES ‘CALLS FOR VIEWS’ FOR DESIGN AND INTELLECTUAL PROPERTY Following its recent survey on the Designs Framework, the IPO has now also announced a major Call for Views on Design and IP, which is long overdue to support an important UK sector that is a USP on a world stage. Design is a national and international asset for Great Britain and is also an impressive export sector. This is an excellent opportunity for designers/manufacturers and all those engaged who use design to innovate in many different sectors to examine whether current design laws are fit for purpose and respond by reviewing the existing Designs Framework. ACID’s Chief Executive Dids Macdonald, OBE., CEO of ACID says, “Designers’ livelihoods matter and this is dependent upon a Design IP framework which is fit for purpose. From the seed of idea to market reality takes sweat equity, time, and finance not to mention all the other aspects of R & D, prototyping et al. Design infringement is a sanitised word for theft and it is critical that designers are supported by a law that has a real deterrent factor. The introduction of criminal provisions for the intentional infringement of an unregistered design (in line with copyright protection) would act as a real deterrent as a minimum. Afterall, most UK designers rely on unregistered rights. We believe that individual directors should also be liable in line with the IP Act of 2014.” According to ACID, designers continue to be baffled by a law that makes it a criminal offence to copy a two-dimensional design drawing but when that drawing is converted into a 3D product there is no criminal offence involved should it be copied. Nick Kounoupias, ACID’s Chief Counsel said, “I’m pleased that designers have been given the opportunity to explain once again how British laws need to change to better protect them. Designs law is currently over complex and not fit for purpose. Criminalising unregistered design right infringement to bring parity with copyright protection is the least they and we can expect.” Design Council’s Chief Design Officer, Cat Drew, said: “Intellectual Property rights are fundamental to the business of design. We want a design IP system that keeps pace with and reflects new technologies and global markets. It’s important that people from across the design industry give their views on the current IP framework and how it can be improved for designers. As part of our Design Economy work, we are looking at ways to enable designers to provide more value for people and planet, and we will be looking carefully at the suggestions emerging within this important review by the IPO.” INDUSTRY NEWS 9