Gift Focus inc Attire Accessories - March/April 2022

antibacterial, self-sealing and flexible. Our Vegan Certified wraps also keep up with our high standards - using sustainably sourced, plant-based wax instead. As well as their outstanding quality and durability, they’re pretty beautiful. A little bit of joy, bringing prints and patterns into your kitchen, goes a long way and makes sustainability an even more attractive choice. Our sustainability commitments are second to none and we hold our ecofriendly values all the way through the supply chain to the final product. Our packaging is certified by the World Land Trust, as we protect acres of endangered rainforest with every print run we make. As a B Corp certified business we are measured on our impact on the planet, people and community and were named a ‘Best For The World’ 2021 company – putting us in the top 5% of global businesses when it comes to our impact on the environment. Our powerful, positive team are an unstoppable, sustainable force! Are you involved in any charitable initiatives? Yes, we are involved with a number of charities. We have released a handful of charity beeswax wraps in the past and look to produce more in the future. We supply wraps to Oxfam and The Donkey Sanctuary and our partnership with the National Trust donates a percentage of each beeswax wrap pack sold back into the charity, towards the conservation of British bees. In the past we have collaborated with artists to donate to Surfers Against Sewage, The British Beekeepers Association and SANDS. How are you finding the current climate in the UK? Is it affecting business? Yes, as mentioned the pandemic and Brexit has certainly had an impact and we are finding this with our other small business friends too. This is an area we are confident will pick-up and we are determined to work around the pandemic-related issues at present, towards new long-lasting partnerships. Our business was built on the support from small businesses who wanted to stock us, right from the very start, so we are working hard to support them through our Zero Waste shopping map and social channels. Are you active on social media? How is this important for the business? Yes we are! When launching the business I knew that social content would be fundamental to our success - plus, I had to share these beautiful wraps with everyone. We have always been very thoughtful and inclusive on our social media, which I believe is important for any business. Many people living an imperfectly sustainable life is far better than no one doing it at all! So, we do our best to share sustainable swaps, tips, tools and tricks as well as handy ways to use our beeswax wraps and other eco-friendly products without putting undue pressure on a community interested in being more plastic-free. We have built a wonderful community of eco conscious friends, families and businesses that are in-line with our values. We work really hard to ensure content is educational yet approachable and not forgetting beautiful, too. Having such a supportive social community is a priceless asset. Do you have any advice for new businesses starting out in the world of gifts? Sustainability is the key to a long lasting, future proof business. From the way you operate to the products you sell. Our growth has been driven by a consumer demand for transparency in the companies they buy from and a need for a better alternative to single use plastics. If you’ve started a business that you think could be more sustainable if it made some simple changes, it’s never too late to start. Your customers (and the planet) will thank you! What can we expect in the future from the company? Short term, we have a really exciting year ahead. New designs from Emma Bridgewater and Cath Kidston as well as new own-brand designs, plastic-free products and brand new, well known designer collaborations that we can’t reveal just yet! In the long term, we hope to continue in our success as the market leader and the UK’s most sustainable beeswax wrap company. We aim to become more sustainable as we grow, with every new product launched solving another plastic problem. Soon you won’t have to worry about plastics in the gifts you give or the products you use around the home – The Beeswax Wrap Co. will be your one stop, plastic-free shop! THE BEESWAX WRAP CO. T: +44 (0)330 043 1509 www.beeswaxwraps.co.uk 76

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