73 BUSINESS consumers’ preferred channel for online shopping within the next five years. Get ahead of the game and set yourself up for success by being mobile-friendly.” 3 Social media impacts consumer buying decisions more than ever before Similar to m-commerce, with the growth of social media platforms and the influence culture of today’s society, social media is pivotal in the consumer buyer journey. According to GlobalWebIndex, 71% are more likely to purchase products and services based on social media referral alone. The Deloitte report also noted that consumers who use social media during their shopping process are four times more likely to spend more on purchases than those who do not. This huge figure really hits home how important it is to stay ahead of the trends to ensure that you’re reaching your customers and ultimately selling more online. “You might not think that your products would do well on social media, but the Deloitte report provided some insight into which product categories work best on social media. According to their data, 56% of consumers buying baby products are influenced by social media, compared to 40% for home furnishings, 33% for health and wellness and 32% for car parts and accessories.” 4 Environmental factors that influence e-commerce With COP-26 recently held in Glasgow, the Earth’s future is truly at the forefront of the world’s minds. It’s no surprise that a research report by PFS and LiveArea, ‘Selling Sustainability: Adapting to the New Conscious Consumer’, found that consumer attention in the UK and Ireland have turned to the sustainability of the buying cycle and the environmental impact associated with their changing shopping habits. For many consumers, the temporary closure of physical shops has provided the opportunity to reassess and re-evaluate their shopping habits. More than 37% of shoppers now say that they are more conscious of the environmental impact their online shopping habits have than before the pandemic. Meanwhile, nearly 73% of consumers expect online retailers and brands to use recyclable packaging or minimise their use of packaging. And according to a study by Deloitte, nearly 1 in 3 customers claim to have stopped purchasing certain products because they had ethical or sustainability-related concerns about them. These findings really hit home how important sustainably is to consumers and how every seller should consider their environmental impact whether that is choosing recycled packaging or using a low emission courier. 5 Supporting local on the up The pandemic saw nearly 50 chain shops close per day in the first half of the year (2021) on the British high streets, retail parks and shopping centres, research shows. This scary reality has promoted the UK to shop local. According to Shopify, 57% of consumers expressed a willingness to purchase from new and independent businesses for the first time. Whether you are new to selling on-line or have been selling on-line for years using multiple marketplaces, this gives you the confidence to know that if you are an independent business that consumers will purchase from. Gone are the days of people only purchasing from big brands that are well known, everyone has a chance to sell online in today’s market. Falconer adds: “To round up, it’s clear that the future of e-commerce for 2022 is looking bright with lots of opportunities out there for new and experienced sellers. The trick is to stay ahead of the trends, differentiate from the competition and ultimately sell more on-line. “Whether you already sell on eBay or you are thinking of expanding your marketplaces to eBay, there has never been a better time to sell on-line. But to succeed, sellers need to put data at the centre of their business operation and keep up with the new e-commerce trends. As an e-commerce data platform with over 50,000 users in 160 countries, Optiseller help sellers control, manage and monitor their performance as well as grow sales.” For more info visit www.optiseller.com
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