Gift Focus inc Attire Accessories - Page number 115 - November/December 2021

115 COMPANY PROFILE SIREN SILVER T: +44 (0)207 261 0025 www.sirensilver.co.uk certainly pent up demand for gifts and adornment. After so long in PJs we all want to get out there and look fabulous! How do you view the future of independent retail post-pandemic? I believe that having been deprived of face to face shopping during the pandemic, shoppers are valuing the independent shops and spending their money in them. Are you active on social media? How is this important for the business? As a business we are on Instagram and Facebook for our retail shop, but not yet for our wholesale. We do have a thriving trade-only website at www.sirensilver.co.uk, wh ich assists our customers when there is no trade fair or agent available to visit. Do you have any advice for new businesses starting out in the world of gifts? I would encourage them to show their customers something a bit special and to offer great value for money. Also the personal touch where you show you care about each individual purchase is important. Going the extra mile for your customers makes a difference. We are lucky to have many very loyal customers, both retail and wholesale. What can we expect in the future from the company? We are getting a beautiful Spring/Summer collection together featuring citrine, aquamarine, blue topaz and pink morganite.