Gift Focus inc Attire Accessories - Page number 135 - September/October 2021

135 COMPANY PROFILE Bee autiful design Caroline Reeves, Co-Founder of Reeves & Reeves, talks pro ucts, inspiration and the secret behind lasting success in a competitive market When did you start up and why? We started in 2012. We were working together in another jewellery company and for many different reasons decided to go it alone with our focus at first being on wholesale. What prompted you to launch the business? Combining our jewellery and retail knowledge seemed to make sense to create our new business. What challenges have you overcome since the company’s launch? Everything! Financial challenges have included Brexit, the fall of the pound and now the pandemic. Others have included getting the right team, juggling our family life and supplier issues. However, we try to smile and find the good side of everything, mostly! Lockdown did mean that we had no excuse for our website not to be overhauled, it now boasts new images, new descriptions and lots of new products. Tell us about your product offering. We pride ourselves on the eclectic appeal of our brand, with us specialising in sterling silver jewellery that is inspired by the British countryside, and we feel there really is something for everyone, from both a price and design point of view. We are passionate about what we do and love bringing new designs to life. What are your most popular products? Bees! Yes, we have a large collection of different bees, but this is closely followed by our gorgeous enamelled humming birds and our rose gold highland cow.