Gift Focus inc Attire Accessories - Page number 114 - September/October 2021

114 bag sales have dropped but personalised smaller items are doing so well. How do you view the future of independent retail post-pandemic? It will bounce back, those in tourist areas are doing so well. I think the target for everyone is September. The support is there more than ever – we all just need to feel comfortable again. I think it has forced businesses to adapt and change, which is not always a bad thing. It is too easy to sit in our comfort zone. COVID has been terrible but there are success stories and it has made people push forward. Are you active on social media? How is this important for the business? We are active on social media and it has been great for us, but boy it is a minefield. You can never sit still; posts, reels, stories – when will it stop? Activity on Instagram has reduced in recent months. I think it is a great platform but the world is a big and exciting place away from your computer. There has to be a balance. Do you have any advice for new businesses starting out in the world of gifts? Gosh that is a tricky one. Just go for it. You only live once. Just be prepared for hard work and take every opportunity thrown at you. One of those will go bang and make a dream become a great success. What can we expect in the future from the company? For us right now it is all about re-building – we have so many plans, ideas, and new designs, but 2022 will be when we are all rocking it again. GOODEEHOO +44 (0)1344 944 934 www.goodeehoo.com