Gift Focus inc Attire Accessories - March/April 2021

21 BRAND SPANKING NEW BEST KEPT SECRETS Best Kept Secrets has always aspired to create on-trend fragrances that have depth and lingering qualities to satisfy customer needs. The company has also sought a slightly quirky twist to give balance, interest and a new way to look at the fragrance market. Looking at trends is crucial to be ahead wherever possible, which means working many months ahead. Vanessa, Best Kept Secrets’ managing director, works with focus groups to anticipate trends and to steer the company when new ideas are being considered. In 2020, despite the ongoing lockdown measures, Vanessa and her team identified the beginnings of a trend towards fragranced glass candles. Whilst tin candles remain as strong as ever, it was thought there may be a developing market for candles in glass. Using contacts in three locations – Northumberland, Yorkshire & Hampshire – focus groups were set up to consider this possible direction. According to the company, “The results were illuminating. Focus Group findings did support the trend towards glass containers but with several caveats; customers wanted a more decorative glass, rather than a straight side glass, customers considered a candle tin as more of a purchase for ‘me,’ customers saw a glass candle as both a ‘gift’ and for ‘me’ and because of the ‘gift’ angle, an attractive presentational box was a pre-requisite.” With these findings suggesting an interesting new opportunity, Best Kept Secrets has embarked on a journey to a brand-new product line. Three fantastic glass containers, Entwine, Panache & Regent have been sourced and delivered and a new presentation box in navy blue and pink completes the package. The new line, launched in February, features: • Three glass designs • Twelve fragrances – Seriously Scented • Classic white wax • Sparkly toppings • Presentation box T: +44 (0)1670 512 222 E: sales@bestkeptsecrets.co.uk www.bestkeptsecrets.co.uk PINTAIL CANDLES RRP: Under £5-£12 New fragrances and a new range are stars of the show in Pintail Candle’s SS2021 collection. This year sees the launch of a new collection of tempting Votive Glass Candles Sets, available in best-selling fragrances, coordinated colours and in a 100% recycled gift box. With simple pastel rainbow branding, the gift sets are available in two collections – Fig & Wild Pear, Sea Salt, Linen & White Pepper and also Driftwood, Orange Blossom, and Rose Water & Ivy. With a burn time for each votive up to 14 hours, the votive sets have been priced to retail at a special offer of under £14. With us all finding our inner nature lover, gardener and tree hugger during the past year, home interiors for 2021 looks set to embrace all things flora and country chic. Ticking all these boxes is the new Wild Rose & Rhubarb fragrance, which weaves a heart of rose and cyclamen invigorated by notes of crisp rhubarb and green bergamot before coming to rest in dappled woods. This is perfectly complemented by a charming Daisy Chain capturing sunny notes of meadow flowers, jasmine and amber, infused with the relaxing tones of patchouli and vanilla, lifted with sparkling hints of citrus. Both fragrances are available in the famous Paint Pot candle range with Wild Rose & Rhubarb also showcased in the Co-ordinate and Triple Wick Candle ranges. T: +44 (0)1539 559 007 E: info@pintailcandles.com www.pintailcandles.com EXACLAIR ExaClair, the UK supplier of Clairefontaine, has put style at the forefront with its new Kenzo Takada collection. Named after its designer who sadly passed away in October last year, the collection is inspired by the luxury home and lifestyle K-3 brand. It features items that carry the Kintsugi mark, which is a tribute to an ancient Japanese art that invites people to repair a broken object by highlighting its scars with gold leaf instead of hiding them. This appears in the collection’s headline act – the stationery box – containing, amongst other things, two notebooks, one fine art pad, one memo pad, 12 pollen envelopes, and one calligraphy glass pen. Additionally, a wider selection of note pads, pencil cases, folders and files are also available within the range. Lawrence Savage, marketing manager at ExaClair, says the collection brings a touch of class to modern and chic interior designs, “The Kenzo Takada range has been designed to reflect and enhance luxury home environments, putting elegance and coordinated colour combinations at the forefront. “The sad passing of Kenzo Takada makes his collection all the more special and symbolises the boundless creativity and relentless passion for design for which he will be remembered.” www.exaclair.co.uk MOSNEY MILL Mosney Mill is a beautiful range of kitchen, homeware, stationery and home fragrances taken from the illustrations of Lancashire-based artist Emma Sutton. Inspired by her own wildflower meadow, these cards provide more than a traditional greeting as a Mosney Mill wildflower seed card is a living gift for 2021, encompassing hope for the future. Shortlisted for Gift of the Year 2021, Emma’s range of five Wildflower Seed Cards are printed on eco-friendly wildflower seed paper. These are no ordinary cards – when planted they produce a bunch of wildflowers as they are printed on 100% biodegradable card impregnated with non-GMO wildflower seeds that produce a mini meadow of pollinating plants to attract bees into any garden. Each card is supplied with a 100% recyclable brown Kraft envelope and protected by 100% compostable clear packaging, emphasising the environmental integrity of the product. E: info@mosneymill.co.uk www.mosneymill.co.uk