Gift Focus inc Attire Accessories - January / February 2021

INDUSTRY NEWS 15 PERSONALISED MEMENTO COMPANY INTRODUCES PERSONALISATION PREVIEW Drop ship gift supplier Personalised Memento Company (PMC) has introduced personalisation preview with all its products. The company says, “Now trade customers can preview personalisation messages on the product pages of our trade portal. This can be easily integrated into any retail website too – a simple way to convert even more sales. With demand for personalised gifts snowballing, the consumer is more likely to purchase knowing how their gift will look.” PMC offers a wide range of 5000 personalised products, all drop-shipped with contactless delivery. The company offers a tailored integration for its customer portfolio ranging from small independents to large multiple retailers. The announcement comes after a record-breaking bumper Christmas for its online retailers. visit www.personalisedmemento.co.uk BIOWORLD ON BOARD FOR CARE BEAR APPAREL AND ACCESSORIES The burgeoning licensing programme for Cloudco Entertainment-owned evergreen brand, Care Bears, has been further boosted with the addition of a partnership with leading global manufacturer of licensed product, Bioworld, which will be creating a range of apparel and accessories inspired by the bears of Care-a-Lot. The ranges will target kids of all-ages across apparel lines and accessories. Established for 38 years, Care Bears continues to appeal to a wide-range of fans. Bulldog Licensing, which manages the rights for the brand in the UK, has been further building the property with a number of deals. The new partnership with Bioworld is the latest in a line of leading licensees, which are each leveraging the universal love for the property among consumers. Having maintained and grown the availability of Care Bears among adult fans of the original ranges through high-profile fashion deals which included Tikiboo’s athleisure range, Irregular Choice’s footwear line and a Dolls Kill clothing collection, the brand returned to the kids’ aisles earlier this year when Basic Fun! launched its new toy line. Initially launching in the US to an excellent reception and incredible sales, the Basic Fun! line launched recently in the UK, and is already experiencing strong sell-through. The toy range is being supported with a heavyweight, through a line marketing campaign, featuring two TVCs for the new plush ranges, and an innovative line of new interactive Care Bears. Tiny Pop, the broadcast partner for Care Bears is also offering strong support for Care Bears: Unlock the Magic, which airs daily on the channel. New partnerships and content support from Sky and Moonbug, further position Care Bears for significant growth in the kids’ market in the UK. www.cloudcoentertainment.com BHETA EXPANDS HOUSEWARES COMMITTEE The British Home Enhancement Trade Association (BHETA) has expanded its housewares committee with the addition of two new members. Claire Whalley-Livesey has been with Meyer Group since September 2019 and is Group Sales Director covering Meyer UK, Meyer EMEA and JWP. Prior to joining Meyer, Claire worked in both sales and category roles in the UK and Europe within brand and own brand in the household and health and beauty sectors. Jane Mason joined DKB as Sales Director in June 2020, and this will be her second stint on the BHETA housewares committee. She previously spent over 14 years at Le Creuset and prior to that had roles with Unilever, Rank Hovis McDougal and Dyson. Seema Grantham, BHETA’s sector manager for housewares commented, “It is brilliant to see such experienced people joining the team. I know both Jane and Claire are immensely committed to the housewares sector and home enhancement overall. I am sure they will both contribute immensely and help to drive the industry forward. I look forward to welcoming them to the December meeting, albeit in a virtual way.” For more information about BHETA and its networking and business support opportunities, contact Member Services Manager, Nicola Adams on nab@bheta.co.uk or +44 (0)7946 078 566 .