Gift Focus inc Attire Accessories - January / February 2021

PERSONALISED MEMENTO COMPANY INTRODUCES PERSONALISATION PREVIEW Drop ship gift supplier Personalised Memento Company (PMC) has been working hard in recent months to introduce personalisation preview with all its products. The company said, “Now trade customers can preview personalisation messages on the product pages of our trade portal. This can be easily integrated into any retail website too – a simple way to convert even more sales. With demand for personalised gifts snowballing, the consumer is more likely to purchase knowing how their gift will look.” PMC offers a wide range of 5000 personalised products, all drop-shipped with contactless delivery. The company offers tailored integration for its customer portfolio, ranging from small independents to large multiple retailers. The announcement comes after a record-breaking bumper Christmas for its online retailers. Visit www.personalisedmemento.co.uk WILDBRAIN CPL ENTERS INTO COLLABORATION WITH DR SEUSS AND IRREGULAR CHOICE WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured a deal between Dr. Seuss Enterprises, L.P. and shoe and accessory brand Irregular Choice for a colourful collaboration inspired by the iconic Dr. Seuss book, The Cat in the Hat. Brokered by WildBrain CPLG, which represents Dr. Seuss Enterprises across EMEA, the deal will launch an adult collection that includes heeled shoes, boots, sneakers, bags and tights – all featuring the iconic Cat and Thing One and Thing Two from the famous picture book. The collection is now available worldwide on the Irregular Choice website and will also launch at Irregular Choice stores across the UK. To support the collaboration, Irregular Choice and Dr. Seuss are promoting the range on social media, with Irregular Choice also executing influencer outreach and installing branded window displays across its UK stores. John Taylor, VP Northern Europe and managing director UK and France at WildBrain CPLG, said: “Irregular Choice is celebrated for creating unique, bold and eye-catching products that stand out from the crowd. As we continue to expand the merchandise offering for adults who’ve loved The Cat in the Hat since childhood, we knew Irregular Choice would be an ideal partner to capture the brand’s mischievous and energetic spirit, and we can’t wait to see fans enjoying the collection.” “Dr. Seuss books are not your typical books, and shoes from Irregular Choice are not your typical shoes,” said Susan Brandt, president of Dr. Seuss Enterprises. “That’s why we believe this collaboration is so well paired and this expressive collection really speaks to the originality of both brands.” Dan Sullivan, founder and designer at Irregular Choice, added: “Irregular Choice’s ethos is to ‘Recapture your freedom which eloped with your youth’, and better than anyone, Dr. Seuss epitomises that freedom of thought, and unstifled creativity. Not only amazingly inspirational, but words to live your life by. There are so many thought provoking quotes, stories and images, which when growing up drove my young mind, and I have tried to take them with me throughout my life. To have the chance to even slightly tap into that world of fun filled imagination, has been a dream fulfilled.” ANIA HAIE LAUNCHES NEW TURNING TIDES COLLECTION Ania Haie is set to launch a turquoise and abalone shell collection for its spring/summer 2021 offering. The Turning Tides collection is inspired by the ocean and the magnificent blue and green hues that radiate from the water. The collection features 14kt gold plated pieces adorned with abalone shell and rhodium plated pieces adorned with vibrant turquoise stones, both reminiscent of the ever-changing tides and waves of the sea. Turning Tides features statement abalone/turquoise slice signet rings along with sleek drop hoop earrings, bringing a touch of sea serenity to you wherever you go. Inspired by the latest fashion trends, Ania Haie is paving the way for affordable sterling silver jewellery that combines exquisitely made pieces without compromising on quality. Visit www.aniahaie.com 118