Gift Focus inc Attire Accessories - November/December 2020

78 When did you start up and why? Around six years ago we found ourselves struggling to balance our tablets on our knees. This meant that sometimes we would have to hold them for quite long periods; with the key point being that we could never actually get comfy using them. Realising that we wouldn’t be the only people experiencing this problem and being unable to find a satisfactory solution, we set about developing the iBeani Tablet Cushion. What prompted you to launch the business? Our aim was to create a UK designed, high-quality product with strong recognisable branding; something that would solve the problem and also become part of your home furnishings, bridging the gap between technology and lifestyle. What challenges have you overcome since the company’s launch? Too many to list! Creating a company from scratch and learning everything that there is to know about running and growing a business certainly takes its toll. However, the rewards are certainly worth the hard work, particularly when you see a product that you have developed, flying off the shelf; what an amazing feeling. Tell us about your product offering. Our hero product is the iBeani Tablet Cushion but we are now expanding the brand offering by introducing a small range of products that also promote the ethos of our brand by being innovative and problem solving. We have just