Gift Focus inc Attire Accessories - November/December 2020

74 extremely popular right now, maybe due to people having to wear masks. People are looking for jewellery they can show off and rings are perfect for that. That could all change come Christmas, however, when customers are buying gifts. Have any styles taken you by surprise with their popularity? Our Rainbow Collection, which we launched back in January, has proved really popular. It’s a bit different from our usual range but the customers seem to love it. Our fun ‘Bee’ and ‘Daisy’ ranges are also a real hit. There seems to be a resurgence of stacking – whether that’s ring stacking or combining hoops with various studs to make what they call an ‘ear party.’ It takes me back to my days vending on New York street corners. Hoops are also continuing to be key sellers. How do you keep your designs fresh and current? Do you follow trends? We are always evolving our core collection to ensure our range stays current and on-trend. We like to keep abreast of what is in style via Instagram, flicking through