Gift Focus inc Attire Accessories - November/December 2020

136 lifestyles can change, so we ensure our collections cater to that without compromising on modern style. We also have a movement and community called Ageism Is Never In Style®. It challenges ageism in fashion, champions age diversity and, with thousands of members, it’s a great source of inspiration and support. And we have a global badge campaign and #AgeismIsNeverInStyle face masks (with £5 per mask donated to charity Hospice UK) to further spread the message. What are your current bestselling lines? Knitwear is our biggest seller, closely followed by dresses, blouses, and jackets. Recently we’ve seen a big surge in sales of accessories, especially jewellery, too. What accessories brands do you stock and why? We always look for brands with a distinctive point of view, and they must share our values of quality and sustainability. We particularly look out for accessory labels that love colour, use beautiful materials, and are contemporary without being trend driven. And we love discovering new, upcoming designers. Our current accessory brands are: Gem & Tonic Fabienne Chapot (clothes and accessories) POM Amsterdam (clothes and scarves) I Know The Queen Hooked Jessica Russell Flint Dark Horse Ornament Coco Barclay Sargasso & Grey YULL London No Shrinking Violet I have also collaborated with Dark Horse Ornament to design exclusive jewellery under my eponymous label, Jacynth London, and I have more accessory collaborations in the pipeline. Why is being an online store so important? Being online means reaching a wider customer base; by working with the right delivery partners, you can easily ship to customers all over the world. You’re also not confined by the physical limitations of a shop so you can have a wider product range. And perhaps most importantly right now, it offers flexibility. Our team has been able to easily work remotely and respond quickly to changes and demand, so we’ve been able to continue business as usual during the pandemic.