Gift Focus inc Attire Accessories - November/December 2020

ANIA HAIE LAUNCHES PEARL OF WISDOM COLLECTION EXTENSION Following on from the launch of its two autumn/winter collections Spike It Up and Midnight Fever, Ania Haie has announced an extension to its popular collection, Pearl of Wisdom. Initially launched earlier this year as a small, carefully selected capsule collection, the pieces received an incredible response from customers and retailers alike. Now Ania Haie is adding five additional pieces to this fresh water baroque pearl collection. The timeless pearl has had a revival from the ocean deep as it dives straight back onto the catwalks and into our jewellery collections. With a fresh new appeal, these glistening pearl pieces paired with modern chunky chains and sleek hoop earrings are here to make a modern statement. Each unique jewellery piece is designed to layer up to create your own individual look yet striking enough to wear as standalone pieces. Each piece of Ania Haie jewellery is delicately crafted from 925 sterling silver with rhodium or 14kt gold plating. ‘MAKE CHRISTMAS HAPPEN’ PROGRAMME LAUNCHED BY THE NATIONAL ASSOCIATION OF JEWELLERS The National Association of Jewellers (NAJ) has announced an exclusive programme of support for just 16 independent jewellery retailers who have their sights set on a successful festive trading period. ‘Make Christmas happen’ is a structured commercially led support programme for a cohort of 16 participants, put together for those who are best positioned within an independent jewellery business to ‘make it happen’. The programme will push the cohort as a group, and the individual representatives in the respective jewellery retailers to promote their business as efficiently and effectively as possible, to maximise sales through October, November and December, pivotal months for many in the trade. With no VIP evenings, supplier or designer showcases, many jewellers will not be able to deploy their ‘usual’ festive campaigns. Right across the sector, jewellers will be challenged to think differently in the midst of a pandemic to maximise sales, which has led the Association to move to publish the programme amid ongoing government announcements. The marketing programme is built on the Promoting Your Business module from the JET Business Development Diploma and also incorporates an online course for social media, as well as multiple enrolments for a relevant JET Essentials modules, to help support the business’ sales staff on the run-up to Christmas. Masterclasses on PR and Facebook advertising are also included, as is ready prepared marketing collateral to deploy through relevant channels. In parallel to the structured development programme is business mentoring from leading industry consultant and JET Business Network (JBN) facilitator, Michael Donaldson. With over 30 years blue chip commercial experience under his belt selling everything from bars of soap to bars of gold, Michael will support each candidate with three one-to-one sessions, as well as facilitate four group sessions with others in the cohort to share best practice and insights that will help you make Christmas happen. Speaking about the opportunity Michael said, “Christmas has traditionally been the most important trading period of the year and is often referenced as the month jewellers make their money, but this Christmas is different. Doing what you have always done will be no guarantee of getting through 2020 unscarred. “The NAJ support programme has appeal for every retail jeweller – those who want to sense check their current plans, those still thinking about their plans and whose who haven’t had time to think about Christmas, let alone a sales plan.” https://www.naj.co.uk/make-it-happen CAPRICE SHOES LAUNCHES NEW WEBSITE German shoe manufacturer Caprice has announced the launch of its new website, www.capriceshoes.com. The website has been completely redesigned with a contemporary and user-friendly concept. A clear and structured navigation enables both end consumers and retail partners to find out about the product and innovation world of Caprice from the first click. The simple and elegant design focuses on the emotional appeal. Generously staged images and wide areas convey modernity and an inspiring brand feeling that reflects the high-quality standards of the brand. Another important development is the product presentation, which, thanks to optimized shoe images, stylish mood pictures and extended filter functions, gives the user an overview of the varied collection. The area of innovation, which is firmly anchored in the company’s corporate culture, is also presented in detail. In addition, the website offers a new B2B section for retail partners with all relevant information and contact options. The website is now available in English, French, Polish and Russian. Jürgen Cölsch, managing director, says, “The relaunch of our website is a very important milestone in the way CAPRICE is presented and perceived on the international market. With an inspiring, fresh and modern online presence, we want to continue to create a positive brand experience for all web visitors. The quality features of our brand our perfectly presented.” 114