Gift Focus inc Attire Accessories - July/August 2020

97 Spend happy I don’t know about you, but when I’m not busy compiling this wonderful magazine, or home schooling two children, I am spending my spare time having endless Zoom calls with friends and family, and quite often found online searching for new jewellery items to wear on said Zoom calls! Far from curbing my ingrained shopping habit, lockdown has seemingly only intensified it. And I’m not alone, speaking to my friends everyone is in the same boat. So, while the short-term closure of high street stores may seem daunting, the consumer is still there – it’s just a case of getting to them, hint – e-commerce should be your new best friend! This issue we take a look at the Pure/ Moda #inspiredbykindness campaign, which throws the spotlight on the incredible work many in our industry are doing during the pandemic, while also giving you some stellar business advice from Future Retail on what you can do in your business to help survive COVID-19. As always, we are checking out some of the best accessories companies around, and this issue are focusing on new bag brand Smaak, and eyewear company Pala Sunglasses. Like you, I’m certainly missing attending the industry shows, however, I discuss how I think they have a bright future over on my blog on page 113. Enjoy the issue! Editor Louise Prance EDITOR’S LETTER @AttireAccessories @AttireAccessories @AttireAccMag www.attireaccessories.com On the cover Cover image courtesy of Pilgrim Ed Loves A self-confessed sunglasses addict it is one in- store pick-up item I very leave a shop (whether on the high street or online) without. This issue we have interviewed Pala Eyewear on page 114, and I think you’ll agree the product offering for both women and men is quite something. I know what look I’ll be rocking for summer 2020!