Gift Focus - Mar/Apr 2020 (Issue 118)

INDUSTRY NEWS 9 MAD BEAUTY SET TO TAKE US BY STORM London based Mad Beauty has announced exciting new partnerships with the highly regarded US rep group Diverse Marketing and with Total Business Fulfilment in Maryland who will provide back office services warehousing and distribution/ logistics support. These agreements provide the infrastructure for the country wide distribution of Mad Beauty’s award-winning, design-led bath, body & beauty gifting ranges, which have seen huge growth over the last two years in their home markets. Established for more than 20 years, Mad Beauty in the UK and Europe has recently had its Disney license extended to include the US, Canada, Brazil and Mexico increasing global reach dramatically. Diverse Marketing has six showrooms including ones in New York and Las Vegas. Commenting on this agreement Wes Hardin, president at Diverse Marketing said: “Diverse Marketing Nation could not be more excited to partner with such a dynamic organisation. Mad Beauty has entered the US market by storm, and we foresee a long and successful partnership.” Trevor Cash, Mad Beauty CEO writes, “It is a great honour to be able to bring our products to the U.S. marketplace, especially as this includes some of America’s most iconic brand names. We hope US customers will enjoy our mix of fun and creative packaging in combination with the high- quality ingredients all at a great price” For further information, sales enquiries and sample requests please contact sales@madbeautyUS.com YVONNE ELLEN LICENSING PROGRAMME UNVEILS FOUR NEW PRODUCT RANGES Yvonne Ellen is kicking off 2020 with four new product ranges, created with the support of its brand licensing agent The Point.1888. The four new product ranges will be available to buy in stores by the end of the year and have been created by some of the industry’s leading producers of gifts, stationery and fragrances. Launching in the spring and available from John Lewis stores will be a new picnic and barware range, created with licensee partner Fifty One Percent. The range will include a picnic blanket; cool bag; storage jars; picnic plates, tumblers and bowls; cocktail shaker; bottler opener; corkscrew and ice bucket. My Gifts Trade presented Yvonne Ellen’s second new product range of the year at Spring Fair – a glamour travel range. The collection features a velvet jewellery box, two sets of cotton drawstring bags, velvet travel set (hair band, eye mask and pouch), scarves, travel washbag, nail file and pin badges. Launching in AW2020 will be the remaining two product ranges: an extension to Yvonne Ellen’s hugely successful home fragrance range, made with Wax Lyrical; and three calendars and a diary from Portico Designs. Yvonne Ellen, founder of the brand, commented, “Brand licensing has made a huge impact on my business and for so many of the products created last year to have received Gift of the Year recognition is incredible. I can only hope that these new product ranges will be just as well received and I’m so grateful to The Point.1888 for their hard work and dedication.” For further details on stocking the new ranges, contact Janine Richmond from The Point.1888 on +44 (0)1277 321 058 ; or email: janine.richmond@thepoint1888.com 