Gift Focus - Jan/Feb 2020 (Issue 117)

76 African opportunities SARCDA Africa is set to showcase the latest in local and international gift, fashion, décor and design trends SARCDA Trade Exhibitions is proud of its position as the largest and only trade exhibition in the Southern Hemisphere attracting as many as 600 exhibitors and almost 13,000 trade buyers annually. This exhibition started in 1968 by the Community Pharmacists Sector of the Pharmaceutical Society of South Africa, which still owns SARCDA Trade Exhibitions today. Initially the SARCDA offered retail gift, toy, décor and design items to pharmacies seeking to boost their front-of-house sales but due to popular demand, soon expanded to the greater retail industry. As the audience expanded so did the offering and today, buyers visiting SARCDA can expect to see a wide array of products including gifts, toys, décor, lighting, furniture and design and homeware items. Buyers represent a broad range of businesses including interior decorators and designers, pharmacies, hotels, curio and gift shops, supermarkets, fashion and accessory suppliers, corporate gift buyers, florists and garden stores. Rebranding In 2020, SARCDA International is rebranding and will launch as SARCDA Africa in March 2020, positioning itself as a leading African retail trade show, featuring local and international content. Today, SARCDA firmly believes that the time has come to shine the spotlight on Africa and the extraordinary creative ingenuity on the continent, hence the birth of SARCDA Africa. One of the new features that you can look forward to is the launch of its Best Locally Designed and Manufactured Product Competition, where buyers will vote for the winner. Looking ahead SARCDA offers two strictly trade-only exhibitions: SARCDA Africa, which takes place in March each year; and SARCDA Christmas, which takes place in August. The exhibitions are timed for buyers to stock up after the Christmas festivities in March; and then in August to fill the shelves in time for the next Christmas. The 2020 exhibition dates are 11 th to 13 th March (SARCDA Africa) and 20 th to 23 rd August (SARCDA Christmas). IN BRIEF Show SARCDA Africa Organiser SARCDA Trade Exhibitions Where Gallagher Convention Centre, Midrand, South Africa When 11 th -13 th March, 2020 Website For further information visit or email