Gift Focus - Jan/Feb 2020 (Issue 117)

72 The big apple Experience New York’s largest and most influential resource for discovery, inspiration, education and community NY NOW will be taking the next step in its Retail Renaissance movement by transforming the winter 2020 Market into an immersive, experiential environment focused on fueling discovery, igniting the imagination and ultimately embracing the retailer journey. “In 2020 we’re embracing the retail renaissance, this sweeping change that’s transforming the retail environment,” said Kevin O’Keefe, EVP, Emerald Expositions . “Through Transcend we brought retailers beautiful on-floor examples of inspirational presentations created by the nation’s top designers. We introduced Transcend Talks where retailers could learn how to create the best in store discovery experiences for their buyers, how to leverage on-line and social media, and build customer loyalty.” He continued, “NY NOW is excited to continue this journey with our retailers. We’re refining the discovery and educational experience with Transcend and introducing new exhibition features that’ll showcase new and innovative products to our retailers, which in turn will deliver a rewarding discovery experience to their customers.” Defined as the go-to-market resource, NY NOW’s winter edition gives retailers, designers and influencers a showcase of more than 2,300 of the latest and most curated portfolio of home, gift, handmade and lifestyle brands in 12 distinctive product categories. From celebrating innovation in Accent on Design and the impressive depth of handmade products from Designer Makers to fair trade and sustainable crafters in Artisan Resource®, unprecedented expansion of the Wellness section and the debut of the newly curated section, Luxury Lifestyle – NY NOW is a top lifestyle destination for retailers, exhibitors and editors to discover what the next trends and ‘industry moment’ will be while sourcing the market staples. NY NOW also invites retailers to experience and discover the enhanced offerings at the co-located National Stationery Show (NSS®)and SURTEX® Show. Expanded educational programming and workshops This season, NY NOW is embracing industry visionaries by harnessing its expertise to expand the content and educational programming that evokes inspiration and creates opportunity for retailers and exhibitors to connect, discover and grow their businesses without leaving the show floor. A full schedule of events and programming will be announced in the coming weeks. For more information, please visit IN BRIEF Show NY NOW Organiser Emerald Expositions Where Jacob K Javits Centre, New York When 1 st –5 th February, 2020 Website Twitter @nynowmarket