Gift Focus - Jan/Feb 2020 (Issue 117)

170 What to expect Spring Fair’s co-located show Jewellery & Watch is back this February in a new location that brings jewellery, accessories and fashion closer together The complete re-edit of Spring Fair has seen its co-located show, Jewellery & Watch, moved to the very front of Hall one of the NEC, Birmingham. This prime location, right off the main piazza, makes jewellery, gemstones, pearls, bridal jewellery and accessories the main gateway through which buyers can access fashion, greetings and stationery, giftware and retail solutions. This new show layout is designed to mimic the bustle of a large department store, with two main sourcing destinations – Gift and Home & Living. Speaking of the move, Jewellery & Watch event director Kirsty Broere, says, “We know that retailers want a well- rounded buying experience, especially as so many are diversifying into bridal, personalised giftware, leather goods and stationery. This new re-edit of Spring Fair and Jewellery & Watch will help us achieve that.” Jewellery & Watch will welcome a range of exhibitors for its 2020 edition, including direct-to-consumer brands, manufacturers, wholesalers, gemstone suppliers, service providers and packaging specialists. Visiting buyers can benefit from new initiatives to bolster return on time investment, including a ‘matchmaking’ service and app that connects visitors and exhibitors in a meaningful way both before and during the show. Elsewhere, following the relaunch of the Jewellery & Watch seminar programme in 2019, there will be a host of sector specific speakers in addition to the free-to-access Spring Fair schedule, including ‘Queen of Shops’ Mary Portas and TV personality, Mary Berry. For giftware buyers seeking a diverse range of products, Jewellery & Watch is well-placed to offer an overview of the sector and emerging trends. Highlights include Suchak & Suchak for men’s cufflinks and pen sets; Midhaven for innovative men’s jewellery; CME Leicester for silver and 9ct gold wholesale jewellery; Mode9 UK for a wide array of watches; John Garland Taylor and Cavendish French for striking sterling silver designs; and Hazel Atkinson for contemporary anodized aluminium jewellery, which is handmade in the UK. Broere continues, “One thing I’m particularly excited about is Spring FORWARD, an initiative we will be hosting at Jewellery & Watch 2020 in partnership with the National Association of Jewellers (NAJ). This scheme is designed to connect UK-made brands and makers with department store buyers, including representatives of John Lewis and Fenwick, among others. We know that British department stores have a strong desire to source UK-made products and tell these stories to their customers. Many stores are choosing to work with brands and businesses in their local area, or city, to inspire customers with homegrown and local product they can relate to. We’re excited to collaborate with the NAJ on this fantastic project and make great business connections for our visitors and exhibitors.” Spring Fair 2020 visitors can start their buying journey at Jewellery & Watch and take note of the colours, shapes, styles and traditional skills that are leading the market. The show naturally leads on to Fashion in the remainder of Hall One, providing even more opportunities to diversify your product offering and inspire your customers. IN BRIEF Show Jewellery & Watch Organiser Hyve Group Where NEC Birmingham When 2 rd -6 th February, 2020 Website jewelleryandwatch Twitter @JewelleryWatchB “We have been exhibiting at J&W for more than 20 years and are lucky to be one of the busiest stands. To keep our over heads low we don’t employ representatives, so this is the best chance we have of catching up with existing customers and engaging with new ones. It remains one of the key ways to meet new customers,” Andrew Hunt, director, CME Leicester (Stand 1F40-G41) “Tianguis Jackson has been at Jewellery & Watch for as long as we can remember under its previous owner. We decided to relaunch with an exciting rebrand at J&W 2019 and were overwhelmed by the response. That’s why we are back this year in Hall 1,” Kate Murphy, commercial development executive, Tianguis Jackson (Stand: 1E60-F61)