Gift Focus - Jan/Feb 2020 (Issue 117)

160 WILTON BRADLEY Stand: 5L10-M11 Since winning the sixth series of The Great British Bake Off , Nadiya Hussain has gone on to release bestselling books, star in multiple TV shows and is currently making her way around the UK as part of her ‘Finding My Voice’ tour. A new partnership with Wilton Bradley will see the release of kids cooking and baking sets under the Nadiya brand, due to come to market for AW20. Featuring a host of colourful baking and cooking utensils for kids, each set comes with easy to follow recipe cards created by Nadiya from her bestselling Bake Me a Story cookbook – perfect for creating tasty and delicious kitchen creations! Working closely with Wilton Bradley, the GBBO winner has been closely involved in all stages of product development from concept creation to final designs. Nadiya commented, “I love to cook with my family, and I am a true believer in involving children in cooking from a young age; teaching them a valuable skill whilst enjoying some family time together. I’m proud of what we have created with these sets and am excited to think that they may encourage more children start their cookery journey.” Nadiya will also be working with Wilton Bradley to promote the new range to her fans, including posting videos on social media to her followers. The videos will feature Nadiya showing children how to make the most out of the kits. As part of the launch, the ‘Finding My Voice’ author will also be visiting the London Toy Fair 2020 to visit the Wilton Bradley stand and showcase the new range.