Gift Focus - Nov/Dec 2019 (Issue 116)

For more information, please visit the website christmasworld.messefrankfurt.com Here you’ll find the widest range of seasonal and festive decorations. We look forward to seeing you! christmasworld.messefrankfurt.com Seasonal Decoration at its best 70237-016_CW_allgemein_Gift_Focus_95x287_SSP • FOGRA 39 • C M Y K • js: 16.07.2019 DU: 01.08.2019 England info@uk.messefrankfurt.com Tel. +44 (0) 14 83 48 39 83 24.– 28. 1. 2020 Decoration unlimited – Dark Ocean, the new special show by 2Dezign, stands for powerful storytelling and an astonishing ‘wow’ experience at the PoS. Next year, the special show celebrates its 10 th anniversary in Galleria 1 and will invite visitors to immerse themselves in a fascinating world full of rough oceanic elements surrounded by impressive Christmas decorations. Additionally, the Retail BLVD in Galleria 0 will be expanded with innovative pop-up stores for different retail channels. There, visitors can learn the best ways to reach customers, e.g., using experience, service or convenience-oriented approaches. Retailers wanting to spice up their assortments with fresh flowers and decorative plants should go to the Floradecora product sector in Hall 8.0. In time, the Christmas Delights product segment will be the centerpiece of Hall 12 and enrich it with seasonal treats. These fast-selling and spontaneous-purchases offer additional sales potential for the trade. Also new: expert lectures and guided tours will now be held in the appropriate special areas under the title ‘Christmasworld Academy’. Incomparable product mix: the new Christmasworld concept Launched in 2019, the new Christmasworld concept in Halls 8, 9, 11 and 12 is being continued and refined for 2020. The objectives remain unchanged: to facilitate the greatest possible inspiration and efficient ordering, which is aided by the opportunity to make a circular tour of the fair. • In Hall 8.0, the Christmas & Seasonal Decorations product segment is now supplemented by Florists’ Requisites & Garden Decorations, Ribbons & Wrapping and Candles & Fragrances. As the centrepiece, the Floradecora product sector with fresh flowers and ornamental plants makes perfect connections between fresh flowers and seasonal decorations. • In Galleria 0, the Retail BLVD is the centrepiece with pop-up stores and new ideas for attracting customers. • Galleria 1 is the ideal location for the Decoration unlimited – Dark Ocean centrepiece. The special presentation by 2dezign is lavishly decorated and a great source of inspiration for story telling at the PoS. • Hall 9.0 presents Visual Merchandising & Light and Christmas & Seasonal Decoration. The Premium Business Programme will be located in the nearby ‘Room Symmetrie’ in Hall 8.1. • Hall 11.0 combines Christmas & Seasonal Decoration with Florists’ Requisites & Garden Decoration and, together with the Christmasworld Trends 2020/21 as a centrepiece, remains a powerful source of inspiration. • In Hall 12.0, visitors will find the Christmas & Seasonal Decoration and the popular Ethnic Art from the Ore Mountains. New: the Christmas Delights product sector with seasonal confectionery and culinary gifts is the focus of Hall 12.0. • With Christmasworld International Sourcing, Hall 12.1 is the place to go for individual presentations and national pavilions with exhibitors from Egypt, China, Hong Kong, India, Japan, the Philippines, Sri Lanka, South Korea, Taiwan, Thailand, Ukraine and Vietnam. They cover all product sectors, from florists’ requisites, via seasonal decorations and Christmas products, to lighting.