Gift Focus - Sep/Oct 2019 (Issue 115)

INDUSTRY NEWS 9 Industry news ADAGIO LONDON – NEW GIFT STORE LAUNCHES ONLINE In June 2019, new luxury lifestyle gift retailer Adagio London launched its online store, offering top name brands and carefully selected high-quality products. Aiming to take the hassle out of gift buying, the website boasts thousands of products from distinctive greeting cards, stunning jewellery pieces and striking stationery to luxurious home items such as candles and diffusers and an extensive men’s gift range. Giving customers gift inspiration with original pieces and a user-friendly website, Adagio London is a one-stop shop offering cards, presents and gift wrapping. Company founder Kenneth Iro is passionate about sourcing and providing the right products, saying, “where possible, our items are made from recycled or biodegradable materials and natural, ethically sourced ingredients because we care about the footprint we leave behind, and we know customers do too.” Following the successful launch of the online store, Adagio London plans to launch its first bricks and mortar store in Chester before the end of 2019. While the Chester store will serve locals and take advantage of the tourism the city receives, the online store offers worldwide shipping. The business also has an extensive plan for many more stores across the UK in the coming years. Looking to reward customers, the company offers a loyalty scheme for those with an account. Earning one point for every £1 spent and being rewarded with a £5 credit for every 200 points collected, customers can then put their credit towards a future purchase, both online and in the future stores. Other benefits include priority notifications with regard to sales and promotions, as well as exclusive offers. Visit adagiolondon.co.uk to learn more. THE WIT WITH WISDOM PLASTIC FREE JOURNEY “As we’ve become more aware of our responsibility regarding the impact on the environment both as a family and a family business, we felt passionately that we should review our choice of materials and practices.” Paula Hall, director at Wit With Wisdom continues, “It’s important for our integrity that they’re all genuine changes, not just a marketing opportunity and with that in mind we’ve reengineered how we make our signs so that we no longer need to use plastic sleeves to protect them. We no longer use bubble wrap for packaging, using recycled paper products to do this job, and we have moved away from plastic tape to a paper based tape to seal up our deliveries. Our wood has always come from a supplier who holds sustainable sourced certification and we use a carbon neutral courier to send out our orders. As a family and a business, we have moved to a green energy supplier and our target is to ensure we are carbon neutral by 2020 which we are confident we can achieve. We are loving the challenge the green journey presents and as a small UK company that hand makes our products we can be nimble in making changes, but are always mindful that each change is genuine. When a customer buys our signs, there’s no plastic on the shop floor and no huge pile left in the stockroom once you’ve unpacked it!” For further information, call +44 (0)1494 814 062 or visit witwithwisdom.co.uk Cand lelight reveals new display unit for retailers Catch up on all the latest in our news roundup Candlelight Products Ltd has enhanced its commitment to retailers by launching a new display unit. The new A-frame style stand, which comes fully assembled and presented in contemporary grey, has been designed for the effective display of Candlelight’s new Candle collection of home fragrances. The collection features stylish packaging, with foil metallics and bright prints bringing these fragrances to life. Available in one standard size, the footprint of the new Candlelight display stand is approximately 1m2, maximising floor space. The retail unit is available free of charge for retailers who purchase a full display of Candlelight’s candles and home fragrances. “Being able to display candles and reed diffusers effectively is essential to maximising sales,” said Debbie Isles, sales director at Candlelight. “We work closely with independent and high street retailers to inspire their customers with high-quality, design-led products that are complemented by attractive packaging.” The Candle Collection includes a range of contemporary boxed candles, candle sets, reed diffusers, ring-pull candles and wax-filled pots. Candlelight has extensive facilities and caters for large and small candle, gift and homeware retailers. Its UK warehouse and showrooms include a 150,000 sq ft distribution centre and more than 10,000 sq ft of showroom in south Yorkshire, where products can be viewed by appointment. Candlelight also has a showroom in Hong Kong, which is open all year for buyers to view its extensive collection. For more details, visit candlelight.co.uk or call +44 (0)1709 723 000 . 