Gift Focus - Jul/Aug 2019 (Issue 114)

108 JOE DAVIES Stand: Q-E18 W: joedavies.co.uk Joe Davies will introduce its new AW19 collection at Home & Gift, with more than 2,500 new gifts, frames, fashion accessories and jewellery items displayed on a spacious, friendly stand. The company has been trading for more than 100 years and has won 17 customers service awards, including the Greats Gold Award in May of this year. One of Joe Davies’ most successful ranges to date is the Equilibrium collection of jewellery and fashion accessories. This year will see many additions to the range, including a new Equilibrium Countryside collection inspired by the wonders of nature and featuring some of the most popular countryside animals, with foxes, hares and hedgehogs. The affordable jewellery comes with luxury branded packaging. The new Artisan collection aims to offer something for everyone, with a simple look and elegant pieces for a dressed down look as well as vibrant, sparkly pieces that shine. The range of Equilibrium fashion accessories has also proved popular, with brand-new colour blocked gloves, wraps, embellished hats, scarves and scarf-and-brooch sets all on display at the show. Faux fur also features strongly for the second half of the year, adding a touch of luxury to the collection. Joe Davies is also expanding the unisex Sock Society collection, with 16 new designs at Home & Gift. The high-quality socks hit the all-important £4.99 retail price point, and a free spinner display stand that holds 16 designs is available to help retailers maximise shelf appeal. Snoozies, distributed exclusively in the UK by Joe Davies, are cosy little foot coverings that are especially popular in colder months. New this year are Snoozies Pairables, a new line that allows customers to mix and match more than 30 designs to create their own collection. For the first time, re-orders can be made by individual designs and colours. The Pairables capture popular trends with humorous captions and appliqué designs like Prosecco Princess, Wine is the Answer and Queen Bee. Flower Garden is a range of bright artificial flowers designed to bring some sunshine to any space. The flowers are crafted from fabric for an everlasting display in store or at home. Flowers include roses, tulips, orchids, peonies and many more, and place well among home décor displays. Another successful collection that sees new additions this season are the sentiment Scrabble Frames. Joe Davies has made the best of the handcrafted look of the scrabble art trend. Each frame has a natural distressed wood finish, handmade wooden scrabble tiles and a meaningful message. The range includes coasters, tea lights, clip frames and photo frames. Customer service is at the heart of everything Joe Davies does, with a little and often ordering system and a low minimum order value of £100.