Gift Focus - Jan/Feb 2019 (Issue 111)

BEST KEPT SECRETS Stand: 4B33 W: bestkeptsecrets.co.uk At Spring Fair 2018, Best Kept Secrets introduced a range of Seriously Scented candles with fresh branding, lots of new exciting fragrances and, as always, lots of sparkly toppings. Candle lovers everywhere flocked to buy the range, and the company smashed its sales targets. For Spring Fair 2019, Best Kept Secrets is extending customer choice by introducing superb new fragrances such as Pink Pepper and Patchouli, Lemon Sugar and Ruby Stars. The combination of these wonderful fragrances, sparkly toppings and a great burn is irresistible, and it’s no wonder the Seriously Scented brand remains strong. The introduction of sparkly toppings transformed candle sales for Best Kept Secrets and its customers. Following on from this success, the company will showcase a re-branded collection of diffusers with a difference. Sparkly diffusers are available in both 50ml and 100ml options complete with sparkles in the diffuser bottles to excite buyers with a truly amazing visual, as well as fragrant experience. Contemporary new packaging by an award-winning Edinburgh- based designer that complements the Seriously Scented candle range sets the scene. All the bestselling fragrances in the candle range have been re-engineered and are available in the Sparkly Diffuser range. This introduces a wonderful opportunity for retailers to cross-sell between Seriously Scented candles and Sparkly Diffusers, creating a brilliant combination offer for shoppers. Valentine’s Day, Mother’s Day and Easter together create a special sales platform which helps the spring season to be the second-best sales period of the year. Last year, Best Kept Secrets introduced its Just Because range of occasion candles. This year, the Sparkly Diffuser range will include the Just Because option, with sentimental phrases like “lovely, lovely mum” and “love you to the moon and back.” enquiries@intelligentretail.co.uk