Gift Focus - Nov/Dec 2018 (Issue 110)

90 giftfocus We give you everything you need to know about this leading giftware brand Heart of the Country Advertorial feature Heart of the Country is a home fragrance giftware supplier based in rural Staffordshire. It is responsible for the distribution of some of the world’s finest home fragrance brands. Owned and operated by brothers Ben and Toby Stubbs, Heart of the Country is the one-stop shop for your home fragrance needs. The company is renowned for one iconic product: the scented sachet. Heart of the Country has been distributing its market-leading scented sachets for 30 years now, with sales still increasing year on year. Last year, Heart of the Country sold more than two million sachets in the UK and expects to sell more in 2018. The appeal of the scented sachet is its ability to offer the customer everything a home fragrance product should and more. What is a scented sachet? Envelope Decorated envelope made using recycled paper Natural Sachet contains naturally occurring mineral vermiculite Fragrance Vermiculite soaked in fragranced oils Long-lasting Sachet will release fragrance for up to four months Bestselling The bestselling, best-performing, original scented sachet Why buy scented sachets? Effective One sachet will fragrance a room for four months Earth friendly 100 per cent biodegradable and made using recycled paper Safety No flame, no heat, no liquid – just fragrance Economical A large sachet retails at just £3.50 Bestselling The bestselling, best-performing, original scented sachet Why sell scented sachets? Profitable Trade cost of £1.44 and mark up of 100 per cent plus VAT Certainty Sale or return offers available Display Table tops, floor standers and attractive POS available for free Volume Small product size gives high sales per square foot Shelf-life Sachets are individually cello-wrapped for long shelf lives