Gift Focus - Nov/Dec 2018 (Issue 110)

There will be a focus on colour and an inspiring new palette at this year’s show nordic interior design IN BRIEF Show Formex Organiser Stockholmsmässan Where Stockholmsmässan, Sweden When 15 th -18 th January, 2019 Website formex.se Twitter @Formex Formex is the largest interior design industry trade fair in the Nordic countries. Established in 1960, the fair is run twice a year and attracts around 800 exhibitors, 20,000 visitors and 500 media representatives to every show. Buyers, designers, agents, wholesalers and importers gather to see the latest innovations from household names and the stars of tomorrow in the areas of interior design, gifts, accessories and more. The fair is split into a number of product sectors, including accessories and fashion, design talents, kitchen and table, craft, taste, kids and toys, paper and packaging and, most relevant for the gift industry, the mixed interior section covers decorations, souvenirs, gift and joke products for every nook and cranny in the home. This edition of Formex will be especially colourful. Alongside the broad product range, NCS, ColourHouse and other colour experts will be holding seminars on creating the perfect colour palette for your business. These include an exclusive seminar with renowned trend forecaster Li Edelkoort, titled Lifestyle House of Colour. In addition, the fair is hosting a range of seminars on the season’s trends, materials, social media, corporate branding and more. Formex is also hosting the colourful fashion designer Dame Zandra Rhodes as this year’s guest influencer. Zandra will create an exclusive exhibition in the Formex entrance hall, similar to Abigail Ahern’s successful August exhibit. The exhibition is titled Kaleidoscope Penthouse and is based on her London penthouse. Zandra’s colourful spirit spills out into the rest of the exhibition which will be curated by Finnish fashion designer Tiia Vanhatapio. With a wide selection of up-and-coming designers and exciting established brands, the show promises to be another great success. Exhibitors from previous years have praised Formex as an excellent networking experience. It remains the largest opportunity for Scandinavian creators and buyers to interact with one another and keep up to date on the latest industry trends. Jonas Berg, Sweden/Norway sales manager for luxury brand Georg Jensen, said: “The most important thing for us in our participation at Formex is the visibility. The fair is an important platform for Scandinavian design in general, and although we are a well- established brand, it is also important to reach out to new customers and resellers and show new trends and the breadth of our collection.” Nkuku Registration for the show is now open. For further information, visit formex.se 84 giftfocus