Greetings card publisher Ling Design has announced the acquisition of the goodwill and assets of Saffron Cards and Gifts, in a move that will grow and strengthen the Ling portfolio by adding a significant new brand to the group. The Saffron card offering is high quality and design-led, so forms a natural fit within the Ling portfolio, which is recognised for design excellence along with premium looks and innovation. Saffron will sit independently within Ling Design, which will continue to develop the Saffron brand. Saffron has a well-respected reputation with national customers, a very strong export business and is currently rapidly gaining traction with the independent sector. The news follows an excellent Spring Fair 2018 for Ling Design, where fresh new looks and finishes were launched to a great reception. It also follows the recent launch of The Curious Inksmith, a new greetings card brand created by Ling to resonate with a millennial audience. Moving forwards independent customers will be able to place orders for Saffron Cards with their Ling Design Sales Manager.
For more information visit www.lingdesign.co.uk
Posted: 30 May 2018