British fine bone china manufacturer, Royal Crown Derby, has extended its reach into the hospitality market with an exciting new partnership with iconic British tearoom and craft bakery, Bettys, based in Yorkshire, England.
The Derby-based company, which offers a personal bespoke service to high-end brand hotel and food service establishments, has supplied the world-renowned purveyor of afternoon tea with an exclusive tableware collection for its new reservation-only 'Lady Betty Afternoon Tea'.
The initial order for the specially commissioned collection includes a 23.5cm plate, 16cm plate, tea cup and tea saucer and is exclusive to the Lady Betty menu offered in the Imperial Room, Harrogate or the Belmont Room, York. Each piece is hand-embellished with a bespoke tealeaf design created exclusively for Bettys by Royal Crown Derby.
Christopher Oakes, Sales & Marketing Director of Royal Crown Derby commented: “With our shared British heritage, focus on artisanship and mission to deliver the experience of luxury and indulgence to our customers, there's a clear synergy between our two, established brands.
“Bettys is known and loved the world over and we're honoured to have been selected to provide the fine bone china collection for its exquisite 'Lady Betty Afternoon Tea'. We worked closely with the team at Bettys throughout our bespoke programme, from design consultation and pattern development, to durability testing in our in-house laboratory.
“We're extremely proud of this new union between two established British heritage brands, whose foundations are rooted in skilled craftsmanship and look forward to developing this blossoming relationship.” The 3,300 piece order was produced at the Osmaston Road factory, Derby, using techniques largely unchanged for centuries ensuring the very highest quality materials.
Posted: 15 March 2019