Premium British chocolatier House of Dorchester has announced a complete rebrand of its extensive portfolio of premium chocolates.
The rebrand, which comprises fresh new contemporary packaging designs together with some new product lines, will be featured in the company's retail brochure published in October 2013, with shipment of the revised branding effective from 1st January, 2014. However, John Lewis, a long-standing customer of House of Dorchester, will be exclusively showcasing the new look collection from early October 2013 across 40 stores.
The innovative elegant, stylish packaging supports the established quality positioning synonymous with House of Dorchester. It has been designed to offer improved synergy across the range and to boost overall impact on shelf. The rebrand also makes it easier for consumers to identify products within the company's extensive selection of chocolates under the umbrella House of Dorchester brand – and will also encourage trial of new or revamped lines.
Commenting on the dramatic new look for the House of Dorchester brand, Marketing Operations Manager Katherine Ebbs says: “We are incredibly proud of our brand's 50-year heritage, but we felt it was time to strengthen the visual appeal of our range to drive home the premium positioning that is consistent with the superior quality chocolates for which House of Dorchester is renowned. Our chocolates are ideal for every gifting occasion so our objective has been to ensure that first impressions of the brand match the exquisite tasting experience associated with our delicious British produced chocolates. The new designs provide a powerful style statement which supports the luxury chocolate proposition, whilst also delivering dramatic impact in-store.”
For more details, visit www.hodchoc.com
Posted: 22 March 2019