Thorntons is revamping its entire range before 2015 and will be grouping its products under five sub-brands: Classics, Nostalgia, Indulgence, Just to Say and Continental.
Classics relaunched in July with a fresh, new look. Nostalgia is launching in late September, Indulgence will launch in early 2014 with Just to Say and Continental following later in 2014 and 2015. These brands will fit into the accessible, premium and luxury categories, offering customers quality products that are affordable and meet their varying needs.
The Nostalgia range will bring some newness and innovation into the toffee and fudge market, which is currently worth £24.4m, with Thorntons' best-selling Original Special Toffee in 20 per cent growth.
Phil Sargison said: “Our new Nostalgia range launching this September not only plays on our heritage, but also shows we're not standing still and adds some real excitement into the category. Our Special Toffee has been a firm favourite since 1925 but revitalised quirky packaging and new products, such as the Special Toffee Slabs in flavours such as Tutti Frutti and Apple Crumble, will ensure toffee and fudge continue to be popular with customers nationwide.”
To find out more, visit www.thorntons.co.uk
Posted: 15 March 2019