Manchester Gift Show listens and responds to industry opinion

Manchester Gift Show listens and responds to industry opinion

Manchester Gift Show has announced new dates for its shows in response to requests to hold the show annually, targeted at last quarter sales and at a time that will not conflict with other gift trade events.

The two advertised dates have therefore been consolidated into one larger event that will take place on the 9th-11th September 2012 at EventCity Manchester.

Chic Events is keen to establish the show as a major fixture in the annual calendar of gift trade events, and felt that it should hold a survey of 3,000 randomly selected potential and existing buyers and giftware brands across a broad geographic area.

The first consideration was whether to hold the show once or twice a year, and it was clear that a much larger annual event was the best solution. Interestingly, the survey also raised the question of whether Manchester should be the location going forward, so buyers and exhibitors were offered the choice of a Midlands show in early July or a Manchester show in September/October.

The organiser was encouraged at the response when 84% chose Manchester in September (with the proviso from many that it should not clash with other shows). A total of 93% of exhibitors said they would like a show that offered them a lower cost of participation, with 83% saying they would support The Manchester Gift Show if it was held at the time they requested.

This year's event will be held on the 9th-11th September. More information can be found at www.manchestergiftshow.com

Posted: 22 March 2019

 
 
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