Coffee roaster Barista & Co launches new ‘HUB’ Concept

The HUB is a partnership that Barista & Co invest in to provide retailers with a unique space, enabling customers to learn about coffee, products and what it takes to make their perfect coffee at home. Barista & Co want stores to feel confident in their product/coffee knowledge and customers to feel confident in their purchase.

The purpose of the HUB is to encourage a broader range of consumers into the world of specialty coffee and equipment. Targeting mainstream coffee lovers who are ready to invest in the next stage of their coffee brewing journey. The HUB will benefit partners such as premium department stores, shopping centres, fashion & lifestyle stores, food festivals and lifestyle events.

Barista & Co want to work in partnership with retailers and support profitable growth of the coffee category. Retailers have a 3 option in-store point of sale kits to choose from ranging from free demo products, Interactive learning aids (through QR code), free table fixture right through to retail ready bags of whole bean coffee and in-store grinder.

In addition, Barista & Co Live is available to support Hub and pop-up partners. For more information on becoming a HUB partner and to receive a presentation pack, contact sales@baristaandco.com