As part of its sustainability mission, the 100-year-old family-owned jigsaw puzzle and board game company, Gibsons, has announced that it has joined forces with One Tribe, the certified B corporation whose digital platform enables them to help fight the climate crisis.
Why One Tribe?
Gibsons decided to collaborate with One Tribe due to its work spanning far and wide, such as protecting Amazonian rainforests, biodiverse habitats, indigenous communities and endangered species. This work is 76 times more impactful than planting a new tree – for example, planting 1 tree absorbs 53.1 kilos of carbon by 2030, yet protecting 20 trees absorbs 3900 kilos of carbon by 2030. This is so important for the future of our planet. Rainforests are the lungs of our planet because they store and remove CO2 from the atmosphere. However, they are constantly being cut down for agriculture to provide for the meat industry and mining, oil and gas extraction. Planting new trees is fantastic for the long term, but protecting the rainforest is much more effective for the present state of our planet.
How does it work?
For every complete order placed at www.gibsonsgames.co.uk, Gibsons make a donation to One Tribe, which in turn saves 100sqm of the rainforest, protecting five trees.
You can view the Gibsons Impact Page, which tracks the difference they are making through the number of acres saved, trees protected and tonnes of CO2 stored, thanks to the purchases their customers make.
One Tribe works by connecting websites with rainforest protection charities through their platform, such as Rainforest Trust UK. The rainforest charities fund on-the-ground projects to save endangered rainforest by using three key strategies to protect rainforest:
Land Titling
Indigenous people often live on their ancestral land but have no legal rights to it. This leaves the land at risk from logging, mining, oil and gas extraction and agriculture. Creating land titles for indigenous people in these areas gives them the legal rights to live on their land, so that they can continue living there in a sustainable way.
Designation
The charities also protect rainforests through the creation of National Parks or other officially recognised protection areas. Scientific research data is used to demonstrate the value of an area based on the plants and animals that live there, particularly when those animals are endangered. It is a tried and tested method to protect large areas of rainforest and the species that live there.
Purchase
This is by far the most expensive way to protect rainforest and so is used generally for smaller areas of rainforest that have critically endangered species that would go extinct if the land was not purchased and protected. Once the land is purchased, it is monitored and managed to ensure long term protection.
Samantha Goodburn, Gibsons Marketing Manager, says "It's great to collaborate with a corporation like One Tribe and be part of this important cause. We would like to thank our customers for their support and hope they are as excited as we are about this partnership. Our goal is to protect at least 350,000 trees in 2022. Let's work together to make a difference."
"Gibsons has launched over 30 new puzzle designs on its website, including There Is No Planet B, a 500-piece circular puzzle in its White Logo Collection of design-led jigsaws. The puzzle has an important message as the animals featured in the design and many others, are struggling for survival and suffering the effects of climate change, habitat loss, poaching and invasive species. We need to act now to save our planet – there is no planet B."
www.gibsonsgames.co.uk
