Go La La wins Judge’s Vote 2021 Gift of the Year awards

The fun soaps also won the Novelty category which was revealed in a pre-recorded ceremony alongside other finalists.

A total of 70 judges scrutinised over 700 entries across 22 categories and selected 92 finalists, from which Go La La was chosen as the overall winner.

The Filthy Gorgeous soap range was created as a B2C project during the first lockdown and quickly went on to become something of a hit with the company's trade customers. After promoting the funny bars on social media, Go La La found increased contact from shop buyers wanting to stock their humour product despite the difficult trading circumstances.

Go La La Co-founder, Laura Kavanagh said, "Buyers recognised the great credentials of these bars; ethical and natural to which we applied our irreverent brand of humour. They really are uplifting in every sense!"

www.golala.co.uk